For classified advertising rates, please call 312/243-8786 or email us at classified@newcitynet.com.

Closing Deadlines for Classified display space must be reserved by Friday at 5pm for the following week's edition. Payment and design materials must also be received by Friday. Ads sent via disk or email can be accepted until Monday at noon; camera-ready ads can be accepted until Monday at 5pm. Special issues have earlier deadlines for space, materials and payment. Any advertiser that does not meet reservation and material deadlines is subject to a production late fee.

Classified line ad deadlines are Monday, three days prior to the issue at 4pm. Changes in any category must also be made by Monday at 4pm. Provided space is available, late ads may be placed until noon on Tuesday with a late fee.

Payment is required by the space reservation deadline of the section. Special sections have earlier payment requirements. Make checks payable to New City Communications, Inc. Visa, MasterCard and American Express accepted. Credit card phone order payments must include the cardholder's billing address and signature. All advertising must be paid in advance unless a credit application is submitted and approved by the business department.

Ad Position Newcity tries to organize ads in a logical fashion according to business type. Newcity reserves the right to categorize at our discretion. Premium placement, when available, can be guaranteed for a 20% premium.

Production Notes Black and white ads can be submitted as positives or negatives—a velox printout is preferred. We are unable to accept inkjet or bubble-jet ad printouts. Halftone screens should be 85 line. Because of our newsprint format, we cannot guarantee the results of reverses, burns (overprints) and fine type. Ads rarely float and will generally be re-bordered to fit the correct size. Process-color requires film negatives; film should be right-reading, emulsion down (RRED). Spot color should be submitted with the second color separated and registration-marked to indicate alignment.

Ads sent by e-mail or by disk via Zip, Jaz or floppy must conform to Macintosh software. Include all fonts (printer and screen) and images (jpeg/eps/tiff), online graphics are unacceptable. Ads larger than three megabytes may not always download accordingly. Computer files can usually be accommodated but do not qualify as camera ready. Newcity is not held accountable for file transfer corruption. Ads sent from disc or e-mail must be accompanied by an output proof. Newcity will not be held liable for an ad sent without an output proof. Specific guidelines must be followed when sending an e-mail ad. Please request our detailed instructions.

Newcity provides complimentary design for standard black and white ads. Any additional production, such as photo and film processing, must be charged an additional fee.

Production Notes for line ads All line ads in Newcity use fonts and formats which cannot be altered. Standard classified ads contain 7 point headlines and 6 point text. See extras for additional style options.

Errors Advertisers are responsible for proofing their display advertisements. Newcity is not responsible for typographical errors in line ads after the first week of publishing.

Liability By advertising, you and your agency represent that your material is properly authorized and that any consents have been obtained. By advertising, you and your agency jointly and severally indemnify New City Communications, Inc. and all of its employees against all legal claims, actions and expenses. We reserve the right to reject any material we deem inconsistent with our standards.

Line ads	Open	4x	8x	13x	26x	52x
Rate per word	$1	$.75	$.65	$.55	$.50	$.45
Assumed name	$90

Extras
9 pt. headline	$6
10 pt. headline	$10
11 pt. headline	$12
Add your logo	$15
Bold word	$1
Bold phone #	$1
Bold line	$5
Border	$10

Classified: 25 word minimum
Dine and Wellness: 40 word minimum

Column widths
one	1 1/2"
two	3 1/4"
three	5"
four	6 3/4"
five	8 1/2"
six	10"

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