LINCOLN PARK

Active Endeavors
853 W. Armitage, (773)281-8100
activeendeavors.com
Goods: Clothing, accessories and shoes for men and women.
Designers: A sampling of men's brands includes Barking Irons, Marc by Marc Jacobs and Trovata; women's clothing is by Lauren Moffat, Rachel Roy and What Comes Around Goes Around.
Owner: Drew Davis began his Active Endeavors career as a sales associate in 1994, when the store was more Patagonia than Pegah Anvarian. Eventually, Davis bought the company from its original founders and gave the store a fashion overhaul.
Vibe: A peppy, sporty ambiance sets a refreshingly laid-back stage for high-end merchandise. Browsing is encouraged and sales help is available but never in your face.
Price Range: Expensive-Luxury.
The Look: Laid-back luxury.
Shopper's Perks: The online store offers several shots of each item along with an informative fit guide. Another perk: The merchandise represents an enormous number of up-and-coming designers.

Akira Lincoln Park
2357 N. Clark, (773)404-5826
akirachicago.com
See description in Bucktown section.

Art Effect
934 W. Armitage, (773)929-3600
arteffectchicago.com
Goods: Clothing for women, jewelry, hair accessories, shoes, belts, purses, wallets, home accents, bath and body products and toys.
Designers: Orla Kiely, Michael Stars; peppy skirts from Neesh by DAR, cozy separates by Sarah Pacini, childlike tees by Made U Look, jewelry by Alexis Bittar.
Owner: Esther Fishman opened Art Effect 22-years ago as an outpost for "wearable art."
Vibe: The shop has evolved into a modern-day general store, selling everything from jeans and cowboy boots to espresso machines and knitting kits.
Price Range: Expensive.
The Look: All dressed up with lots of trendy places to go.
Shopper's Perks: Specials orders available for almost anything, free gift wrapping, online via the store's Web site.

Entendre Couture
1022a W. Armitage, (773)248-1022
entendrecouture.com
Goods: Men's and women's clothing and accessories.
Designers: Hard-to-find frocks come from 1...Like No Other, Taverniti So and Mix; accessories are by Double Happiness and Gara Danielle.
Owner: Dina Mansur left a corporate job to open the Lincoln Park boutique last April. Her mission? To offer new-to-Chicago fashion and personalized service for ladies and gents.
Vibe: Dark wood floors, crisp white walls and an elegant chandelier create a chic shopping environment; a down-to-earth and gregarious staff dispels any couture creepiness.
Price Range: Expensive.
The Look: Tailored, eye-catching European style. Perfect apparel for a weekend in Paris or a fashion event in the city.
Shopper's Perks: Entendre offers hard-to-find items that set its shoppers apart from the tired-trend crowd. Personalized service makes shopping here feel luxurious.

Eskell
953 W. Webster, (773)477-9390
eskell.com
Goods: Women's clothing and accessories.
Designers: Handmade tops, dresses and skirts by Eskell, ethereal pieces by Desanka, sleek, fitted pants from Judi Rosen and nature-inspired accessories from In God We Trust.
Owners: Best friends since high school, Elizabeth Del Castillo and Kelly Whitesell co-design Eskell's eponymous line from a studio in back of the shop.
Vibe: Rustic meets girly: Old photographs hang from clothespins; an antique birdcage hangs at the back, horseshoes adorn the pink and purple walls and jewelry hangs from delicate antlers.
Price Range: Expensive.
The Look: Vintage-inspired, creative and just plain pretty. A DIY vixen with fashion-forward taste. This romantic girl loves to infuse her wardrobe with a touch of fairy tale (think wispy fabrics, poetic ruffles and pretty prints).
Shopper's Perks: Designers Kelly and Elizabeth are on hand to dole out expert fashion advice and the store offers truly hard-to-find pieces.

Isabella Fine Lingerie
1101 W. Webster, (773)281-2352
shopisabella.com
Goods: Lingerie, swimwear and loungewear for women.
Designers: Leigh Bantivoglio, Puella, Woo, Honeydew, Le Mystere.
Owner: In 1999, Lauren Amerine came back from a trip to Italy full of inspiration: she realized that Chicago was missing a shop staffed with expert fitters and dedicated to fine, European lingerie. Thus Isabella was born.
Vibe: The sun-filled, storefront shop is filled with ruffles, flutters, ribbons and silk. Pale blue walls form cozy fitting rooms and help is attentive, focused and never pushy.
Price Range: Moderate-Expensive.
The Look: This woman understands that underpinnings lay the groundwork for a great outfit. She loves classic style with bits of lace and feminine flair.
Shopper's Perks: Lauren's innate size-savvy has earned her the title of Chicago's "bra psychic." (She can tell just from looking at you; really, she's a master.) A huge size selection goes way beyond the double D.

Lori's Designer Shoes
824 W. Armitage, (773)281-5655
lorisshoes.com
Goods: Women's shoes and accessories.
Designers: Pumps by Steven Lalo and BCBGirls, chocolate leather boots by Enrico Antinori, leopard print flats by Steve Madden, clutches by Carlo Fellini, Juliet jewelry.
Owner: A self-confessed "shoe addict," Lori Andre opened Lori's Shoes in 1983. Her business policy: customers must leave as friends.
Vibe: Open, spacious and stocked with more shoeboxes and sparkly accessories than Cinderella could dream of. The store is always bustling with shoppers and shoe-fueled energy.
Price Range: Inexpensive-Expensive.
The Look: With pastel wedges, patterned pumps and kick-around running shoes, Lori's stocks a pair for a gal's every mood.
Shopper's Perks: Lori takes biannual shopping trips to Europe, so she's always ahead of the curve on trends. Check her Web site for detailed info on what's kicking in the world of shoes.

Mint Boutique
2150 N. Seminary, (773)322-2944
mintboutique.com
Goods: Locally made gifts, apparel and accessories for men and women.
Designers: Cuff Luv cuffs, Alexis Drake jewelry, Sharon's Creative Cards, Dollybird Designs, handmade jeans from Plain Jane.
Owner: Melissa Tierney, a former art-school owner, is creator of the clothing lines Melissa/brit and Grateful not Greedy.
Vibe: Sun flows into a tiny space filled with mint green and sunflower yellow walls. A sparkly chandelier and eyelet-trimmed curtains are quaint decorative touches.
Price Range: Inexpensive-Expensive.
The Look: Fresh, feminine, funky, full of youthful joy and storybook charm. Anyone who shops here has tons of city pride and a desire to support local artists.
Shopper's Perks: Onsite classes include bracelet-making for kids.

ShopGirl
1206 W. Webster, (773)935-7467
shopgirlchicago.com
Goods: Women's clothing and accessories.
Designers: Trina Turk, Ella Moss; jeans by Citizens of Humanity, True Religion and Seven for all Mankind, select pieces by owner Kate Krause Prange, pearl cuffs by Ulia Carrella.
Owner: Well before boutiques were a Chicago sidewalk staple, Kate Krause Prange founded ShopGirl to gift the North Siders with designer clothes and good customer service.
Vibe: Chic brown and pink walls, quiet music and fashion-forward sales associates make ShopGirl the place to bring out your inner pretty woman. Heck, Julia Roberts herself has shopped here.
Price Range: Expensive.
The Look: Bohemian fabulous. A stateside Sienna Miller.
Shopper's Perks: Personal shoppers, in-store bachelorette parties and charity events, and--listen up, hubby--beer for the patiently waiting men.

Underthings
804 W. Webster, (773)472-9291
Goods: Pajamas, robes, chemises, nightgowns, camisoles, bachelorette gifts and, well, under-things.
Designers: Hanky Panky, Vera Wang, Eberjey, Natori and Princess Tam Tam.
Owner: After working as a manager under the previous owner, Maria Ashby rose through the lingerie ranks and now owns the shop.
Vibe: The small, light-flooded space sparkles with friendly staff and pretty pieces.
Price Range: Expensive.
The Look: Comfortable and chic en meme temps.
Shopper's Perks: With more than twenty-five years of bra-fitting experience, Maria Ashby is a master at her craft; nobody leaves her shop sagging or stifled.

Untitled
2707 N. Clark, (773)404-9225
1941 W. North, (773)342-0500
untitledshop.com
Goods: Clothing and accessories for sporty girls and boys.
Designers: Fornarina, J. Lindeberg, Modern Amusement, Diesel, Triple 5 Soul and Obey for clothes, Vans Vault and Nike Quick Strike for shoes.
Owner: Owners Candise and Luke Cho opened the shop sixteen years ago, giving it the name Untitled in reference to the evolving nature of art and fashion.
Vibe: With skinny jeans and mini skirts by the dozen, there's an air of "cool" wafting through the shop. Things stay upbeat with a smiling sales staff.
Price Range: Moderate to pricey.
The Look: Fashion-minded hipster with the disposable income to stock up on perfectly tattered pants.
Editor's Pick: Screen-printed tees by local label Syndrome.
Shopper's Perks: A wide array of denim features over twenty-five brands.

Zone
1154 W. Armitage, (773)472-4007
Goods: Clothing for women.
Designers: Pamela Vanderlinde.
Owner: Pamela Vanderlinde is a women's wear designer who was trained in London. She has a penchant for rich fabrics and designs with an east-meets-west mentality.
Vibe: Enter the tucked-away shop by-buzzer-only. Inside, find a loft-in-the-city space filled with gleaming hardwood floors, exposed pipes and a rainbow of silky, lush fabrics.
Price Range: Expensive.
The Look: Saville Row-worthy tailoring nips and tucks sumptuous patterns and colors. Suit jackets inspired by the movie mavens of the thirties and forties--think Katherine Hepburn in color.
Shopper's Perks: Free alterations, custom-made designs.

LINCOLN SQUARE

The Dressing Room
4635 N. Lincoln, (773)728-0088
thedressingroomchicago.com
Goods: Clothing, accessories and--just added!--shoes for women.
Designers: Forest-pixie-esque clothing by Gentle Fawn, tees by Vernakular Photo Designs, bags by local designer Sojourn and jeans by Dish.
Owners: Barbara Ruiz and Sarah Sanchez opened this North Center boutique with the hopes of making shopping easy and fun again--especially for moms with tots in tow.
Vibe: With easy-on-the-ears John Mayer playing in the background, funky wallpaper lining the walls and exposed pipes dangling above, The Dressing Room is something right out of Dwell magazine.
Price Range: Moderate
The Look: On-top-of-it young mom who effortlessly taps into timely style (think Kate Hudson). If kids aren't in your picture, think more daring Southporter.
Shopper's Perks: An increasingly diminishing kids' play area (sorry kiddies, the shoes had to go somewhere) and plenty of goods from local designers.

LuLu's at the Belle Kay
3862 N. Lincoln, (773)404-5858
lulusbellekay.com
Goods: 1930s to 1970s vintage wares in mint condition.
Designers: Oscar de la Renta and Lili Ann; much-discounted shoes by Brian Atwood and Eisenberg Original jewels
Owner: Former Marshall Field's personal shopper Lauri Demma-Davis has a knack for style and an impressive knowledge of fashion history.
Vibe: Even when Frank Sinatra's not streaming through the speakers, you'll hear his voice emanating from the pink walls of this plush shop. Pearl-studded gowns, 1960s turban hats, 1940s beaded bags, Victorian taffeta skirts and leather gowns from the seventies keep company on the racks. Price Range: Moderate to expensive.
The Look: Cocktail party to black-tie ball. Perfectly paired with a dirty martini and a handsome young Kennedy.
Editor's Pick: Gorgeous costume jewelry ranges from Victorian mourning jewels to gaudy crystal cufflinks.
Shopper's Perks: On-site alterations include complete garment redesigning.

Marky Exclusive European Shoe Boutique
3919 N. Lincoln, (773)248-1500
shoesbymarky.com
Goods: Shoes for women and a few handbags.
Designers: Michel Perry, Missoni (both new!), Baldinini, Kalliste (a line that trumps Prada and Gucci in Italy) and Sandro Vicari.
Owner: Marky Bielat is so in love with shoes that she used to sell them out of her apartment. Luckily business was good and she moved to this chandelier-lit, elegant space in Lincoln Square just under a year ago.
Vibe: As if you've left Chicago and been beamed into the heart of Milan.
Price Range: Luxury.
The Look: Carrie Bradshaw, had she an Italian stylist and an even bigger clothing budget.
Shopper's Perks: Though Marky is onsite from 11am-6pm most days; she prefers to operate by appointment, making service here true star treatment.

A Secret Closet
4617 N. Lincoln, (773)293-2903
Goods: Vintage clothing and shoes for women and a dazzling array of new purses.
Designers: A bevy of designers supply the must-have purses, vintage items come from Diesel and Franco Sarto.
Owner: Carmen Mooses' friendly demeanor has turned her vintage store into a neighborhood staple--friends come to peruse her latest handpicked finds or just stop by to chat.
Vibe: The true definition of vintage, this tiny store is chalk full of timeless furniture lined with gently used designer swag.
Price Range: Inexpensive.
The Look: Perfect for grad students or aspiring actors: this shopper knows how to stand out in a crowd while on a budget.
Shopper's Perks: The secret in this closet? Walls of affordable, stylish purses that seem to have found their way off Madison Avenue.

Traipse
4724 N. Lincoln, (773)275-5511
traipseshoes.com
Goods: Shoes for men and women as well as a select line of CYDWOQ bags and handmade hats by Carla Faso.
Designers: CYDWOQ, Cordani, Tsubo, Camper, Giraudon and Trippen.
Owner: Margaret Jung had her heart set on opening a clothing store until she tried on a pair of CYDWOQ shoes. Now she travels the world to handpick shoes for her Lincoln Square boutique.
Vibe: The small, sparsely decorated space can seem intimidating since there is no room for the salespeople to hide, but browsing is highly encouraged.
Price Range: Expensive.
The Look: A touch from Traipse would elevate a pair of sweats to the look of a laidback hipster.
Shopper's Perks: Since Jung was one of the first to carry CYDWOQ shoes in Chicago, she can custom order a pair in any style and color.

LOGAN SQUARE

Wolfbait & B-Girls
3131 W. Logan, (312)698-8685
wolfbaitchicago.com
Goods: Women's clothing and accessories.
Designers: Owners Shirley Novak and Jenny Stadler's respective lines-Bruiser and Brazen Judy-plus forty-eight other local designers.
Owner: Shirley Novak and Jenny Stadler opened the shop earlier this year to showcase made-in-Chicago wares.
Vibe: This DIYers' wonderland is decked out with hardware draped in homemade accessories like charm necklaces and origami earrings. Browse through tie-dyed jean skirts, ransom-note-style-patched tees, camo winter coats with hot pink lining, embroidered paintings and bike-chain chokers.
Price Range: Inexpensive to moderate
The Look: The sort of lady who sports embellished bottle caps as earrings and a Che Guevara button on her lapel.
Editor's Pick: Mohop sandals with interchangeable ribbons lacing up the foot and screen-printed graphics on the wooden instep
Shopper's Perks: One-off evening classes in topics like fabric-printing and jewelry-making.

NEAR SOUTH/NEAR WEST

Breathe Boutique
1252 S. Halsted, (312)997-2411
breatheboutique.com
Goods: Clothing and accessories for women with a focus on designer denim.
Designers: Novelty pieces from Velvet, cashmere knits by Lily McNeal (often seen on "Friends" and "Desperate Housewives"), Tons shoes, Kooba bags and denim by Rock and Republic, Joe's Jeans and Paige Premium.
Owner: Mia Reddy brought designer denim to University Village in October of 2005.
Vibe: Mia named her shop Breathe because she wanted to create a relaxed, inviting shopping experience. The sleek, comfortable boutique is filled with soothing hues and attended by the kind of staff that makes trying on clothes fun--they offer fun tidbits like which celebrity wore the designer duds you're ogling.
Price Range: Moderate-Expensive.
The Look: Classic with a sexy edge, these ensembles would be right at home on Wisteria Lane (when the ladies are behaving, that is).
Shopper's Perks: Every second Tuesday of the month, Mia hosts an onsite cocktail hour.

Flaunt Boutique
75 E. 16th, (312)360-1000
flaunt-boutique.com
Goods: Women's professional attire and accessories.
Designers: Handmade scarves by local line Knitwerks, business wear and coats by Mascharka, dresses by Guise for Girls.
Owner: Kimberly Turner studied image consulting at New York's FIT before opening Flaunt in 2003. The boutique's name comes from Turner's favorite philosophy: "if you've got it, flaunt it."
Vibe: Situated in the South Loop, Flaunt boasts an array of merchandise for career chicks with an edge. The customer service here is justifiably famous--expect expert help in putting together your power suit.
Price Range: Moderate-Expensive.
The Look: This educated babe doesn't check her style at the boardroom door. Ann Taylor is too mall-style for her tastes.
Shopper's Perks: Image assessment, closet analysis and personal shopping. Every other Tuesday, an onsite style series offers tips in maintaining fabulous style.

Heelz
69 E. 16th, (312)235-0467
heelz.net
Goods: Italian shoes and accessories for women.
Designers: Claudio Merazzi, Costa Blanca, Costanca Basto, Italo Balestri.
Owner: James Newsome spent years in retail management before opening the doors to his own foot-friendly boutique.
Vibe: Shoes are meticulously showcased in spotlighted white shelving along the walls. Polished wood floors look none the worse for stiletto test-drives. Pink sofas invite shoppers to sink in and slide their feet into Italian leather.
Price Range: Luxury.
The Look: This midwestern Cinderella would rather forsake her rent than leave the house in flip-flops; she does her laundry in stiletto heels.
Shopper's Perks: Complimentary champagne brings an element of soiree to the shopping experience.

Koros
1019 W. Lake, (312)738-0155
korosartandstyle.com
Goods: Clothing and accessories for men and women, bath and body products.
Designers: Basia Frossard design, tees by Adam+Eve and Majestic Paris, denim by Loomstate, stylish separates by Hugo Boss Orange, jewelry by Geraldine Rincon.
Owner: Former model Kristen Skordilis stocks her shop with handpicked confections from Europe, Miami, New York and Los Angeles.
Vibe: Hardwood floors, exposed brick walls and vintage chandeliers fill the spacious boutique. Antique furnishings include washbasins from a nineteenth-century convent (which Kristen uses to store accessories) and a 200-year-old church altar that's used as a cash wrap.
Price Range: Expensive-Luxury.
The Look: Creative, innovative and edgy. Always stands out in a room. A gallery-hopper and upscale-lounge dweller.
Shopper's Perks: Kristen has a passion for undiscovered lines, and constantly updates the store's selection. A rotating art display features painting and photography by local artists; an in-house espresso bar keeps customers energized.

Ouest
1063 W. Madison, (312)421-2799.
Goods: Clothing, accessories and a small selection of body products for women.
Designers: Sonia Rykiel, Stella Forest, Barbara Bui, Rozae Nichols and Vena Cava; jeans by NFY and jewelry by Coco Plumb.
Owners: Kelly Bry and Courtney Plumb (designer of Coco Plumb jewelry) met while working at Krista K.
Vibe: Sumptuous, cosmopolitan glamour: Mosaic tiles cover the floors, the fitting rooms are like private cabanas and a plate of truffles rests on the cash wrap. Despite the high-end mystique, the staff is warm, welcoming and down-to-earth.
Price Range: Expensive-luxury.
The Look: Sophisticated and feminine; pretty and Parisian, utterly in vogue. This is the kind of store that the young Catherine Deneuve would frequent.
Shopper's Perks: Alterations, free delivery in the city, and an onsite jewelry designer (that'd be Courtney) who can whip up custom designs within minutes in her in-house studio.

OLD TOWN

Eliana Lily
1628 N. Wells, (312)337-0999
elianalily.com
Goods: Women's clothing and accessories.
Designers: Lacy jackets by True Meaning, feminine tops from Sin and Poleci, jeans by Yanuk and jewelry by Pot Luck.
Owner: Elizabeth Floersheimer, a bag designer and lifelong fashion-fiend, named the Old Town shop after her daughter.
Vibe: The airy storefront boasts lavender walls and white-velvet curtains. Fur rugs, plush, comfy seating and Old Towners dropping in to say hi gives the place a cozy vibe.
Price Range: Expensive.
The Look: Old-time glamour meets modern-day sass.
Shopper's Perks: The store's famous restyling department makes down-and-out clothes and accessories look stylish and new.

Etre
1361 N. Wells, (312)266-8101
etrechicago.com
Goods: Clothing and accessories for women with a large selection of designer jeans.
Designers: Jewelry by Sway, tees by Petit Bateau, feminine fripperies by Rebecca Taylor and Anna Sui.
Owner: Natalie Sacchetti fulfilled a lifelong dream by opening the doors to her own fashion boutique.
Vibe: Curvy, wrought-iron racks proffer delicate designs. A colorful mosaic swirl decorates the cash wrap. In the back, fitting rooms are curtained off in deep brown velvet and pale pink walls are capped with a twinkling chandelier.
Price Range: Expensive.
The Look: Hip Old Town mom. Loves getting a little gussied up for happy hour. Likes to add some sparkle to her work attire (think Alice and Olivia's pinstripe pants with silver threads woven in).
Shopper's Perks: A denim card gives customers fifty percent off on the fifth pair of jeans they purchase from Etre.

Haberdash
1350 N. Wells, (312)440-1300
haberdashmen.com
Goods: Clothing, accessories, shoes and grooming supplies for men.
Designers: Clothing by Duncan Quinn, Literature, Normandy+Monroe; sunglasses by Mosley Tribes, jewelry by Me & Ro and grooming goodies from Billy Jealousy.
Owner: Adam Beltzman, a former lawyer, set up this Old Town shop as an alternative to the cookie-cutter men's store. This September, Haberdash celebrates its one-year anniversary.
Vibe: Sleek, masculine décor includes polished wood and oversized leather chairs. The totally clued-in staff has the scoop on each item and designer in the store.
Price Range: Moderate-Expensive.
The Look: Trendy, confident and cool--metrosexual men rejoice.
Editor's Pick: Button-down shirts and cufflinks by Duncan Quinn (Haberdash has the Chicago exclusive).
Shopper's Perks: Cocoa Room candy's on the house--and so is the eye-candy: All the guys who work here are simply dashing.

Handle With Care
1706 N. Wells, (312)751-2929
shophwc.com
Goods: Women's clothing, accessories, lingerie, perfume, candles, cards, baby blankets, toys and clothes.
Designers: Three Dot, Philosophy, Nanette Lepore, Stitches, True Religion, Trina Turk, Diane Von Furstenberg.
Owner: John Liberty opened this Old Town mainstay twenty-five years ago; today, the shop continues to expand.
Vibe: The rooms are bright and elegant, with delicate chandeliers and exposed brick walls. The sales staff is dressed adorably and an upbeat mood prevails with eighties and nineties hits in the background.
Price Range: Moderate-Luxury.
The Look: Each room increases in price and dressiness, so there's something for any occasion. Wear to drinks on a friend's patio, your college roommate's wedding or dinner at NoMi.
Shopper's Perks: Client books kept by the staff remind them to alert you when your favorite designers come in. A classy handwritten note thanks customers for purchases.

Josephine
1405 N. Wells, (312)274-0359
josephineonline.com
Goods: Women's shoes and bags.
Designers: Chloe, Missoni, Celine, Sergio Rossi, Tania Spinelli, Etro, Diane Broussard, Laurent Dacade, Jil Sanders, Givenchy, Christian Lacroix, Martin Margiela.
Owners: Twin sisters Nicole Shockley and Danielle Rego named the shoe salon after their glam grandma Josephine, whose motto was: "always leave the house looking amazing; you never know whom you'll meet."
Vibe: Josephine feels like a straight-out-of-Beverly-Hills shoe salon from a bygone era. In the marble-paved, circular lounge, leopard-print pillows rest on a pink tasseled sofa; an elegant, antique ashtray stands nearby and a crystal chandelier hovers above. Help is Old World, too (read: polite and attentive).
Price Range: Expensive-Luxury.
Shopper's Perks: Stop by at sale-time to stock up on designer shoes for fifty-to-seventy-five percent off.

Lili Boutique
1543 N. Wells, (312)654-8511
shoplili.com
Goods: Clothing and accessories for women.
Owner: Former elementary-school teacher Allison Lavicka.
Vibe: A flat-screen TV, fireplace and magazine-strewn coffee table add a homey flair to the front of the space. Walk through beaded curtains to the back, where open wardrobes showcase breezy styles.
Designers: Rita Flora, Mint, Geren Ford, J Brand Jeans, Bellekat, Sunner. Almost everything in stock is lusciously soft to the touch.
The Look: Downtown gypsy. Dresses with ethnic overtones (think kimono-style dresses); accessorizes with antique lockets and hand-tooled leather bags. This earthy-chic lady adores the feeling of buttery fabrics.
Editor's Pick: Bellekat's Rila Top with eyelet detail ($241).
Shopper's Perks: The store's Web site offers online shopping.

Sara Jane
1343 N. Wells, (312)335-1962
Goods: Clothing and accessories for women, a small section of baby gifts.
Owner: Sara Jane, who worked in wholesale before opening her own girly boutique.
Vibe: A clean display of merchandise with careful spotlighting. Fitting rooms are tucked behind swooping cream curtains topped with chocolate fringe. At Sara Jane, fun with fashion prevails: "We try not to take ourselves too seriously in here," says Sara.
Designers: Zoe D, Beaubois, Ny.Lon, Billy Blues, Young, Fabolus & Broke.
Price Range: Expensive with some moderate accessories.
The Look: A taste for off-the-beaten path designers. Retro cuts mixed with modern accessories. Old-fashioned and girly--think lacy collars and silky, pastel camisoles.
Editor's Pick: Beaubois silvery-gray Fairy Dress ($178)
Shopper's Perks: The staff prides itself on honest feedback.

Trend for Men
1551 N. Wells, (312)867-7700
Goods: Clothing, shoes and accessories for men.
Designers: Roberto Cavalli, Report, Tse Cashmere, ABS, Joe Ghost Brandolini, Donald J. Pliner, Moschino.
Owner: Trend for Men is co-owned by five trendy men who boast over twenty-five years of combined retail experience.
Vibe: Like a Soho boutique in the center of Old Town.
Price Range: Expensive.
The Look: From pinstripe suits to cheeky ties, expect this stylish guy to be the spontaneous type.
Shopper's Perk: Alterations, gift-wrapping and wardrobe consulting consultation.

Wildflowers Lingerie
1407 N. Wells, (312)654-0482
shopwildflowers.com
Goods: Lingerie, pajamas and a small assortment of erotic toys.
Designers: Lingerie by Argentovivo, Simone Perele, Elle Macpherson and Arianne.
Price Range: Moderate-Expensive.
Owner: Gretchen Reachmack was shopping for lingerie with her cousin, an ex-nun, when she had the idea to open a lingerie boutique where women could browse and be comfortable.
Vibe: Visitors must buzz to enter and then pass through a brick-paved, gated courtyard. The tucked-away boutique feels like a secret lingerie garden. Inside, staff is gracious and warm.
The Look: Underneath-it-all sass. Zebra prints one day and Victorian corset tops the next.
Shopper's Perks: Men are welcome to lounge in the big leather "man's chair" outside the ladies' fitting room. Every Sunday afternoon, customers bring wine to Wildflowers and relax for a spell.

ROSCOE VILLAGE

Cinnamon Boutique
2104 W. Roscoe, (773)281-2466
Goods: Women's clothing and accessories, a small selection of maternity clothing.
Designers: Dresses from Liquid, sweaters by Betty Sung, jeans by Mavi, Red Engine and Blue Colt, maternity by Notice Me.
Owner: A former school social worker, Emily Helfrich dreamt of opening her own boutique for years before taking the plunge last spring.
Vibe: Amidst the deep pink walls and sea of wooden hangers, you'll find plenty of classy staple pieces and enough colorful creativity to keep your heart rate up.
Price Range: Moderate-Expensive.
The Look: These sleek and stylish basics will let you head straight from the office to a meal at Green Zebra.
Editor's Pick: The leather bag by Mimi Turner converts from a broad messenger bag to an evening shoulder bag with a change of straps and a simple fold.
Shopper's Perks: Any pair of jeans here can be made into maternity jeans for only $25.

The Denim Lounge
2004 W. Roscoe, (773)935-2830
madisonandfriends.com
Goods: Men's, women's and children's clothing and accessories.
Designers: Rock and Republic, Joe's Jeans, Antik Denim, 575, Serfontaine, 1921 Denim, True Religion
Owner: David Shelist modeled this full-size boutique after the original Denim Lounge--a store-within-a-store in his Gold Coast Madison and Friends shop--because he wanted to bring a family-friendly denim store to Roscoe Village.
Vibe: Denim Lounge takes its name seriously, with a massive wall of jeans overlooking an overstuffed blue couch, stacks of magazines and a large-screen plasma TV. The mirror mosaic counter, saltwater fish tank and dogs-welcome policy round out the laidback lounge atmosphere.
Price Range: Moderate-Expensive.
The Look: Rock-star cool, headed to the Double Door for a show or the Skylark in Pilsen
Shopper's Perks: Watch for regular Bag Sales, when $250 will get you whatever you can stuff into a drawstring bag.

Glam To Go
2002 W. Roscoe, (773)525-7004
glamtogo.com
Goods: Women's clothing, jewelry, stationery, kid's clothes, kid's books and toys, body products.
Designers: Language, JULA, KG Design, Mistral, Hobo, Free People, J. W. Los Angeles
Owner: With a strong background in retail, Jenny Flynn opened Glam to Go with a mission to build a "beauty deli."
Vibe: With every surface covered in glitter, ribbons or frills, one could easily lose track of time taking in everything this small shop has to offer.
Price Range: Moderate-Expensive.
The Look: Feminine and whimsical. Perfect gear for visiting the Butterfly Sanctuary at the Notebart Nature Museum.
Editor's Pick: Robeez kiddie shoes decorated with large-scale unicorns, ice-cream cones and bumble bees.
Shopper's Perks: The complimentary gift-wrapping (oatmeal-colored bags topped with a bevy of colorful ribbon) confirm that this is place is perfect for grab-and-go gift shopping.

WICKER PARK/UKRAINIAN VILLAGE

Alcala's Western Wear
1733 W. Chicago, (312)226-0152
alcalas.com
Goods: Boots, hats and Western garb for men, women and cowboys- and cowgirls-in-training.
Designers: Boots are by Justin, Frye, Lucchese and Durango; hats are by Stetson and Charlie 1 Horse.
Owner: Luis Alcala founded the store in 1972.
Vibe: A lit-up, braying pony beckons shoppers to one of the largest retailers of Western wear this side of Texas. Inside, there's a dizzying array of cowboy gear including everything from boots to lassos.
Price Range: Moderate-Expensive.
The Look: A beer-swigging, line-dancing, red-blooded American.
Shopper's Perks: The store offers free alterations, hat-shaping and onsite boot repair.

Casa de Soul
1919 W. Division, (773)252-2520
casadesoul.net
Goods: Art, accessories and clothing for men and women, home items from Nigeria and an assortment of gifts.
Designers: Men's items include Black Hearts Brigade, Nylon Punk, Monte Napolean, Imaginary Foundation, Rogues Gallery, Report Collection, Dcoy, Tank Farm and Covet; women's clothing comes from Ori'en by Cyndi Chan, Sworn Virgins, Choye Toi, Heaven and Terra, Sweet Soul and BB Dakota.
Owner: Kennedy Ashinze, a Nigerian native who moonlights as a DJ.
Vibe: Afrobeat tunes are slung out sometimes by a live DJ, local artwork spruces up the walls and a plexiglass accessories wall is backlit in cherry red.
Price Range: Moderate-Expensive.
The Look: Funky with an urban, global sense of style. Loves unique, hard-to-find items. A city dweller with an artistic curiosity, an active social life and a passion for travel.
Shopper's Perks: This is one of the only spots in the city where shoppers can score Nigerian imports to spruce up the home.

Chemise on Division
1939 W. Division, (773)276-8020
Goods: Men's clothing, shoes and accessories.
Designers: Etzo, English Laundry, Penguin, Vintage Red, X-ray jeans.
Owner: Former retail manager Zack Kiroul, a half-Moroccan, half-French native of "everywhere" in Europe, started up his men's boutique two years ago.
Vibe: The Eiffel Tower artwork and photographs of Venice and Rome, along with the Euro pop in the background, bring Europe a little closer to our fair city--as does Kiroul's keen knowledge of the current trends abroad.
Price Range: Moderate.
The Look: Pressed. Sharp. Crisp collars. Classic and subtle with bursts of loud detail. Get dressed at Chemise for dinner at Carnivale, followed by cocktails at Sound-Bar.
Shopper's Perks: Kiroul offers regular customers fifteen percent off--something for the girls to keep in mind as he ventures into women's fashion in the near future.

d/vision
1756 W. Division, (773)489-4848
dvoptical.com
Goods: Eyewear for men and women.
Designers: In addition to offering the largest selection of Oliver Peoples and Paul Smith frames in the city, the store sells Alain Mikli, Face a Face, Lindberg, I.C. Berlin
Owner: Chris Foreit and Brian Hofmeister opened the shop as an outpost of hard-to-find, high-style eyewear.
Vibe: The corner boutique has a sleek and minimalist feel, with local artists' work hung on the walls. Glass cases showcase two-tone plastic and titanium frames in every color of the rainbow, leopard-print Jackie O. frames and barely there eyewear by Orgreen.
Price Range: Expensive to luxury
The Look: From contemporary, classy specs to futuristic statement pieces
Editor's Pick: 2.5 Eyephics' rimless, light-as-a-feather frames are completely customizable
Shopper's Perk: It's a one-stop shop. Go for a checkup at the doctor's office in back and then select your new favorite accessory.

Espace
1205 N. Milwaukee, (773)252-6994
espacechicago.com
Goods: Men's and women's clothing, shoes and bags.
Designers: Puma, Tretorn, Triko, Miss Sixty, Penguin, Hummel, and exclusive-in-Chicago Cop Copine and United Nude
Owner: Drew Ee converted his former sculpture studio and party space into a boutique about a year ago.
Vibe: Sleek yet comfortable. The store is easy to navigate, with neatly organized racks and displays. Ee and his staff are on top of their game, whether you need an outfit for Friday night or help carrying your goods to your car.
Price Range: Moderate-Expensive.
The Look: Sporty, urban and stylish. Fit for an impromptu party in a studio space followed by drinks and dancing at Four.
Shopper's Perks: Ee purchases only three-to-four of each item, so each purchase here feels like a real find. His wide array of price points accommodates everyone from financially challenged fashionistas to professional shoppers.

Habit
1951 W. Division, (773)342-0093
habitchicago.com
Goods: Men's and women's clothing and accessories by independent artists.
Designers: Designers have included Superficial, Inc, Nature vs. Future, Abigail Glaum-Lathbury, Dolan Geiman, Katrin Schnabl and Octopi.
Owner: Lindsey Boland, designer of the line Superficial Inc, opened this boutique to showcase independent designers.
Vibe: The small storefront feels like a forest of progressive design: handmade frocks hang amidst painted white branches climbing silver-gray walls and sinuous branches are suspended from the ceiling. The back of the store houses a studio where Lindsey whips up playful clothing for women.
Price Range: Moderate-Expensive.
The Look: Fashion-forward. Downtown. Creative and addicted to self-expression. Whimsical. Young at heart.
Shopper's Perks: Now's your chance to stock up on up-and-coming designers, so you can say you knew them before Barneys did. Habit shares a space with Hello, Darling--a floral styling company.

Juliani Shoes
2124 W. Division, (773)486-8366
Goods: Men's and women's shoes and accessories
Designers: Baroco, Eric Michael, Voce, Veesy, Giovanni Marquez
Owners: Bulgarian natives Plami and Julian Todorov opened their ode to European footwear and accessories shortly after tying the knot.
Vibe: Shoes are the focal point and are displayed spaciously, giving each piece its own spotlight. The up-tempo beats in the background get you fired up to take your new footwear out on the town.
Price Range: Moderate
The Look: Lush leathers and fabrics. Standout detailing. Chandelier earrings, metallic purses. Accessories for a cocktail party or dancing at Crobar.
Shopper's Perks: Since Plami and Julian travel to Europe a few times a year to stock up on new styles, you're guaranteed not to see your shoes strutting down the street ahead of you.

Noir
1726 W. Division, (773)572-6084
Goods: Women's and men's clothing, shoes, accessories
Designers: Chinese Laundry, Rubber Ducky, Kenzie, covet, DDL.
Owner: Eight years ago, Clara Pilault changed her vintage store, Le Garage, into one of the first Division Street boutiques.
Vibe: If Noir stayed open past 10pm, it could be a small club. There is space for a DJ in the back, and the attention-grabbing tops beg for dimmer lights. But Clara's gentle nature and genuine assistance make you feel like you're shopping with family--if your family helped you buy halter tops and mini skirts, that is.
Price Range: Inexpensive-Moderate
The Look: A girl on the prowl. Clubby. European. Eye-catching.
Shopper's Perks: While current styles dominate the upper level, Noir has a bargain basement full of discounted finds.

Penelope's
1913 W. Division, (773)395-2351
penelopeschicago.com
Goods: Clothing and accessories for men and women, home items.
Designers: Women's clothing is by Belka, Built by Wendy and Anzevino & Florence; Men's designers include BrownSound, Crate Denim and Modern Amusement; men and women can stock up on pieces from A.P.C.
Owners: Husband-and-wife team Joe Lauer and Jena Frey opened Penelope's in 2002.
Vibe: The store is flooded with cheery, retro touches: look for sunny-sky-blue walls, a vintage Pac-Man machine and colorful-as-a-box-of-crayons merchandise.
Price Range: Moderate-Expensive.
The Look: Hipster with a sunny outlook. Clean lines, spunky prints, a splash of vintage and a dash of cheek.
Shopper's Perks: Play Pac-Man for free and pet the in-house pug.

Plein Aire
2036 W. Division, (773)227-3772
shoppleinaire.com
Goods: Women's clothing and accessories
Designers: Halé Bob, Joe's Jeans, Wendy Hil, Velvet, Red Engine, Roxy Wear, Alexis Hudson handbags. The shop is stocked with gear for the 18-30 set--mostly weekend wear and dresses, with a heavy stock of label-bearing denim.
Owners: Jacquie Barrios and Jill Carroll are former flight attendants who'd always dreamed of having their own shop.
Vibe: The airy storefront is soaked in sunlight and capped with classy touches--look for chandeliers in each of the spacious fitting rooms. The approachable sales team never makes shoppers feel overwhelmed or pressured.
Price Range: Moderate-Expensive.
The Look: You're the ultimate flirtatious femme: somehow, you manage to make basics look stylish and sexy.
Editor's Pick: 100-percent bamboo shirts by Panda Snack. These heavenly-soft tops are the ultimate in eco-responsible.
Shopper's Perks: Around holiday time, a select few highest-volume shoppers receive a very generous gift certificate.

public i
1923 W. Division, (773)772-9088
publicifashion.com
Goods: Clothing and accessories for men and women, travel accessories.
Designers: La Rok, Gavin and Isda and for women; Agave, Robert Graham and Panda Snack for men. Travel accessories are by Rimowa, Glenroyal and Harvey & Strait.
Owners: Married couple Julia and Brian Knier share a passion for style and environmental causes. Every box that's delivered to the shop is recycled, and Julia's a master at finding eco-friendly clothing lines that don't scream "douse me in patchouli."
Vibe: Daisy-yellow walls surround a tidy, sunny space fragranced with lit candles. In back, look for a tented travel lounge full of for-your-suitcase essentials. Be sure to take advantage of the expert customer service: The sales folks here are wardrobing pros.
Price Range: Expensive.
The Look: Impeccably pulled-together, even in jeans. Career-driven and well-traveled. Shopper's Perks: An exceptional list of services includes wardrobe consultation, travel planning and shopping parties.

Pump Shoes and Accessories
1659 W. Division, (773)384-6750
pumpshoeschicago.com
Goods: Shoes and accessories for women.
Designers: Jeffrey Campbell, Betsey Johnson, French Connection, Michael Kors.
Owner: Maureen Longua, who adores hard-to-find heels from sultry locales like Spain and Argentina.
Vibe: Pink ribbons climb the walls, a crystal chandelier sparkles overhead, and a round ottoman is strewn with shoeboxes as shoppers fancy up their feet. Maureen Longua showers visitors with friendly energy and accessorizing-savvy.
Price Range: Mostly moderate, with a few expensive items.
The Look: A girly-girl who knows how to dress adorably without spending a fortune.
Shopper's Perks: Fabulous sales and onsite cocktail parties.

Ruby Room
1743-1745 W. Division, (773)235-2323
rubyroom.com
Goods: Inside, three separate boutiques offer natural beauty products, yoga gear and healing stones and herbs.
Designers: Organic skincare by Arcona and Bare Escentuals, makeup by Sue Devitt Studio, hair products by Phillip B., Red Flower candles, shoes by MBT.
Owner: Kate Leydon, who founded the Ruby Room as an urban healing sanctuary that would sooth people from the inside out.
Vibe: Visitors must enter through a gated alleyway that's flooded with celestial music. Cell phones are turned off at the door to ensure a respite from the hassles of the real world.
Price Range: Moderate-Expensive.
The Look: Gentle, peaceful, radiant.
Shopper's Perks: The Ruby Room's endless list of services and healing classes address everything from damaged hair to knotted shoulders to spiritual unrest. Newly opened suites allow overnight retreats in the city and the healing garden is the perfect setting for a tranquil soiree.

Steelo
1850 W. Division, (773)227-4590
steeloshoes.com Goods: Shoes and accessories for women and a selection of baby gifts.
Designers: Shoes by Pink Studio, Poetic License, Baci, DETNY and the uber-hard-to-find Miz Mooz.
Owners: Sundae Sirants and Monica Yost, former shoe buyers for Nordstrom.
Vibe: Pale pink and chocolate creates a confection-like color scheme. Flowers and twinkling rhinestones adorn the walls. Plush leopard-spotted couches create comfy nooks to sit on as shoe-trying-on takes place. Sales help is genuinely friendly and never pushy.
Price Range: Inexpensive-Moderate.
The Look: This girl's got a shoe in every color and print of the rainbow. Some days she wears bright, sparkly pumps that channel Barbie, other days she chills in subdued flats.
Shopper's Perks: Absurdly good sales feature shoes priced as low as $10.

Thr3ee Boutique
1632 W. Division, (773)227-8200
thr3eestore.com
Goods: Clothing and accessories for men and women.
Designers: Chii Clothing Culture, Ed Hardy, Edward Dada, Caffeine
Owner: Chii Clothing founder Rich Santo had great success hawking his line at fashion shows and in local bars; in April, he opened Thr3ee Boutique to give the urban-chic brand a home of its own.
Vibe: Graffiti and hand-painted skulls plaster the walls while hip-hop and house beats pulse aggressively from the speakers. City-side staples like jackets, hoodies and caps fill the space.
Price Range: Moderate.
The Look: Armed with a vodka-Red Bull and a hot honey, you're ready to kick it till sunrise in the VIP lounge.
Shopper's Perks: An in-house service called Famiglia Entertainment offers in-the-know guides who can show you a good time on the club circuit.

(2006-09-20)

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