What a stylish few months it's been since we last visited Boutiqueville. Bucktown has blown up with new shops, Gen Art's Shop Chicago drew over 1,500 folks to Union Hall to celebrate local fashion and even the most jaded New Yorkers--we're talking head honchos of Vogue and the New York Times--couldn't resist jetting out to Chicago to attend the fifth-anniversary party for Ikram Goldman's eponymous boutique.

Needless to say, as the time comes for us to service our closets with a little spring cleaning, we wouldn't shop in any other city. Sure, it's hard to think frilly skirts and skimpy tanks in our city's version of April (read: 40-degree-day surprises) but the boutiques that make up our Ville just can't be found elsewhere. We scouted out stores where men can play foosball while stocking up on designer jeans; we've got intel on a spot that sells over 1,000 pairs of cowboy boots; we know a place where you can order up a t-shirt with a side of chips. But as diverse as these boutiques are, they've got a few things in common: they're independent, locally owned and emphatically Chicago. People of the Second City: These stores are all yours, so rack up with your credit-card bills with pride. See you in Boutiqueville!
--Jennifer Berg

Boutiqueville was written by Jennifer Berg, Andrea Kasprzak, Amy Mujtaba and Joanna Topor

Be sure to check out what the boutiques have to say about the "Big Thing for Spring"

Chicago's boutiques tend to cluster in pedestrian-friendly shopping districts, so we've organized Boutiqueville along those lines, even when that means placing stores in sections other than their true neighborhoods. Just don't tell the cartographers.

W = Women's apparel
M = Men's apparel
WS = Women's shores
MS = Men's Shoes

BUCKTOWN
Includes North Wicker Park boutiques; see WICKER PARK section for Division Street boutiques

Akira
Women's: 1837 W. North (773)489-0818
Shoes: 1849 W. North (773)342-8684
Men's: 1922 W. North (773)276-5640
Detail by Akira: 1904 W. North (773)384-4465
akirachicago.com
The red awnings taking over North Avenue belong to super-mini-chain Akira. The clothing and accessory empire, founded by three fashion-forward friends from Champagne, began with a single women's store in 2002. Since then, it has grown to include a men's store, an accessories shop and a shoe boutique, but the young and trendy aesthetic (along with Akira's impossible-to-beat price points) have remained the same. This spring, check out new pieces in Akira's famous denim selection: sexily embellished styles for men and women come from LA-based line Monarchy (most pairs go for about $196). The accessories store is blowing up with designer sunglasses (think Gucci, Prada and YSL) and the women's shoe store is packed with wedges, the season's "it" shoe. (W/M/WS/MS)

Apartment Number 9
1804 N. Damen (773)395-2999
Owned by sisters who like their boys hip, Apartment Number 9 stocks an array of hard-to-find clothing and accessories for men. Displays of stones and daisies, a clean, organized array of merchandise and the friendly, laid-back staff give the store a decidedly Zen vibe. Customers with classic taste hone in on shirts by Etro and Seize sur Vingt while the more casual lad stocks up on tees by Josh Podole ($56) and jeans from Paper Denim & Cloth. A selection of "crossover" merchandise (read: not too shabby, not too chic) includes cashmere sweaters from Inhabit ($357) and stylish separates from Generra. This spring, check out a navy-and-white-striped seersucker suit from Nicole Farhi and pieces from Martin Margiela, an Apartment Number 9 exclusive line. (M)

City Soles/Niche
2001 W. North (773)489-2001
citysoles.com
This Wicker Park stalwart is famous for a mix of funky and high-end kicks: The side of the store called "Niche" (closest to the Damen L stop) veers toward the upper-crust while the "City Soles" side provides footwear suited for the urban sidewalk. No matter what side you shop on, the store is all friendly service and at-home decor: couches, magazine-strewn coffee tables and an in-house Chihuahua set the stage for some intensive accessorizing. Represented shoe lines include Blay, Isabella Fiore, Camper, Costume National and Tsubo. This spring, Niche is outfitting city dwellers in handcrafted cowboy boots by Old Gringo; exquisitely detailed styles include the Elvis boot ($650) adorned with a blue snakeskin rising-phoenix pattern. (WS/MS)

Daffodil Hill
1659 N. Damen (773)489-0101
The cute-as-could-be Daffodil Hill channels girly glam with crystal chandeliers, powder-pink walls, the scent of floral candles and feel-good pop tunes on the speakers. Merchandise is mostly clothing and accessories for ultra-feminine femmes, but there are sections for baby gifts, bath and body products and antique-looking home items (think rose wall hooks and enamel desk caddies). This spring, look for Capri jeans by Bella Dahl ($148), ruffled peach tops from Kenzie ($68) and pink mesh tank tops from Weston Wear ($84). 525 America's white sweater jacket with pearl buttons ($178) is the ultimate prim spring staple. Along-for-the-ride dudes get a nod with a small selection of men's shirts. (W/M)

D. Marie Boutique
1867 N. Damen (773)489-3220
D. Marie offers up a wide array of women's bags, accessories and casual clothing. The sunny shop presents merchandise in a friendly, uncluttered environment, but the most pleasant aspect of the shop just may be its price tags: most of the stylish purses, bags and clutches ring in at about $150. (That's a few zeros shaved off prices on similar-looking bags sold up and down the Miracle Mile.) This spring, look for slouchy, oversized silver bags, basic black purses and tropical-hued clutches ($60). Accessories include cuffs decked out in green sequins ($14) and necklaces with chunky turquoise beads ($90). The clothing selection features jeans by David Kahn. (W)


G Boutique
2131 N. Damen (773)235-1234
boutiqueg.com
At this store for the mature customer (you must be 18 to shop here), a long red hallway whisks shoppers back to an ornate pleasure den in which blushes and giggles may be provoked. Literature includes titles like "Guide to Getting it On" and "Down and Dirty Secrets"; there are game boards like Kinky Bingo ($20), a section reserved for anal toys and penis-shaped candy necklaces. The store's best seller is the famous G-Swirl; ask the staff for an X-rated description of why the toy sells so well. But in all this naughty, there's plenty of nice: a large selection of lingerie includes prim and proper pieces by Aubade, and there's nothing adult about Karen Neuburger slipper socks ($22). (W/M)

Gem
1710 N. Damen (773)384-7700
gemchicago.com
This pint-sized jewelry boutique showcases owner Laura Kitsos' collection of ethereal gems against a canvas of dainty robin's-egg-blue walls. Kitsos' own creations are displayed alongside designs from local and non-local artists. Most of the store's pieces are hand-crafted and jewelry sparkles with precious and semi-precious stones in a dazzling array of colors. A wide array of merchandise reflects a similarly wide price range, and shoppers can bedazzle for anywhere from $22-$3,500. This spring, check out Gem's stunning diamond-and-citrine necklace with a pearl-encrusted gold chain ($3,500) and Laura's ocean-hued prehnite lariat ($68.) (W)

Hejfina
1529 N. Milwaukee (773)772-0002
hejfina.com
This swanky boutique carries modern clothing and accessories for men and women. The store is open, spacious and art-focused (a collection of art books for sale includes Gombrich's "The Story of Art") and the same can be said of owner Heiji Choy's sartorial selection. Designs for men represent hip designers like Kenzo Minami and Band of Outsiders while women's clothing is by designers like Alexander Herchcovitch, Vena Cava and Alice Ritter. This spring, check out a ruffle-necked, plaid dress by Alexander Herchcovitch ($508) ("so cute and Becky Thatcher," one staffer aptly notes), necklaces of resin and cotton jersey from Trosman ($97) and exquisitely tailored designs from of-the-moment men's line Cloak. (W/M/WS/MS)

Helen Yi
1645 N. Damen (773)252-3838
helenyi.com
Helen Yi's sleek black-and-white space provides a gallery-like setting for top-of-the-line threads. However, the friendly staff is quick to dispel any fancy-store fright and will gladly walk you through a designer collection that includes pieces straight off the pages of Harpers Bazaar. This spring, check out Erin Fetherston's black bubble dress with a chiffon skirt ($715) before the folks from New York steal it away: Helen Yi is the only store in the country to carry this perfect-for-parties number, and phones have been ringing off the hook. Other spring standouts include Barbara Bui's lamé trousers ($904), B. Romanek's crocodile clutch ($1,865) and a rope and tassel necklace from Fenton ($334). (W)

Him
1653 N. Damen (773)235-3360
Him makes shopping comfortable for boutique-wary men with an awesome-looking motorcycle in the window, a foosball table, a vintage pinball machine and a cooler of beer up front. The merchandise is just as hip and masculine as the décor, with an array of men's clothing and accessories that includes Joystick tees, jackets by Artine, denim by Rock and Republic and funky cuff links by local artist Tracey Mayer. This spring, check out a new shipment of rockin' shades from Gucci and Marc Jacobs. Tailored dress shirts by English Laundry ($75) have cufflinks bearing the English flag and Rufus' pink herringbone button-up ($190) is a perfectly springy shade of coral. (M)

Hot Pink
1464 N. Milwaukee (773)227-7477
shophotpink.com
This open-till-ten source for girl's "going-out" gear (anything flirty and frilly) has a décor that lives up to the store's perky name. The blushing color that floods the two-level space, along with girly parties like the monthly "Martinis in Pink," would make Barbie feel right at home. This spring, stock up on a pleated black satin and lace skirt with a beaded waist ($74), teal skirts with silver embroidery, peach baby-doll tops ($58) and floral corsets ($28). The denim selection includes styles by Red Engine. Upstairs, look for a wide assortment of glitzy clutches and handbags, most under $40. (W)

Jade
1557 N. Milwaukee (773)324-5233
jadechicago.com
This Wicker Park shop exudes a soothing, upscale vibe with jade green walls and cherry wood floors. Decorations include artful arrangements of twisted branches and an antique Asian altarpiece behind the cash register. Former stylist Laura Haberman stocks her women's boutique with innovative designs from established and up-and-coming designers: M Missoni, Olga Kapustina and Nieves Lavi are all represented. This spring, stock up on soft, blousy tunic tops by T Bags ($150), Lotta's latte-hued beaded chiffon top ($275), short shorts by Geren Ford ($150) and Mara Hoffman's halter dress with a funky green leaf pattern ($345). Well-edited accessories include Jasseo's leather bags and lacy jewelry designs from local artist Kristen Amato. (W/WS)

Jolie Joli
1623 N. Damen (773)342-7272
joliejoli.com
Jolie Joli's tasteful, subtle décor (think wooden floors, exposed brick walls and curvy lanterns) perfectly sets off the store's bohemian-chic collection of clothing and accessories for men and women. Jolie Joli represents an international array of designers with pieces imported from California, France and Italy. This spring, look for sparkly brown ballet flats ($145) and delicate chiffon-and-silk separates by Ambre Babzoe, floral-print, burgundy tunics by Rozae Nichols ($265) and Wyeth's incandescent olive chiffon dress with beaded straps ($500). Silky, breezy tops and dresses by young designer Isabel Marant are spring standouts. Men's selections include Crosby Hallen & Cobb's intricately detailed, subtly striped blazers ($370) and dress shirts from Ted Baker. (W/M)

Language
1537 N. Milwaukee (773)772-5744
language-chicago.com
Opened in late March 2006, Language is one of the newest buds on the ever-blossoming stretch of Milwaukee Avenue boutiques. Owner Natalie Barber decorated her sleek women's store with simple black, white and silver decor so that her collection of hard-to-find designs can take center stage. The effervescent Barber loves helping customers find different ways to wear a piece; this spring, check out a sapphire-blue three-layer piece by Ama ($265) that can be worn as a skirt or a dress. Victorian-style, silky peach blouses by Sunner ($275) can be worn alone or "toughened up" with Ama's leather corset belt ($165). Barber reps several designers previously unseen in Chicago: look for feminine pieces by NY-based Debra Rodman or Ilana Moses. (W)

Ms. Catwalk
2042 N. Damen (773)235-2750
mscatwalk.com
The blue, pink and white striped walls of Ms. Catwalk make the store feel like a prettily wrapped birthday gift. Owner Michon Stuttley sells clothing and accessories for females of the young, hip and always-ready-to-party persuasion. Sequins can be found on bags, inside the hoods of sweatshirts and splashed across funky accessories. This spring, look for puffy skirts galore: there are stripes and ruffles from Sugar Lips ($54) and bubble skirts with sewn-on coins ($58). Springy jackets include a cute seersucker number with green and white stripes ($48) and a ribbon-tie white jacket made of eyelet lace ($68). (W)

Ooh La La
1872 N. Damen (773)489-5252
Owned by Tiffany Norrington, the bright-color-loving vixen behind iCandy, Ooh La La beckons shoppers with a swooping pink curtain at its entrance. Inside, flamingo-pink and swimming-pool blue walls give the space a Miami Beach feel. Gigantic paper flowers add peppy cheer and mannequins in stylish shades and eye-popping dresses look right at home. This spring, exclaim ooh la la over pale blue sequin shrugs ($88), long, studded wife beaters ($62), chandelier-print tees from Smashing Grandpa Rock Couture and soft, loosely draped tank tops with sewn-on coins ($68). Denim includes jeans from Oprah-favorite line Pure. Extra goodies feature glittery hobo bags, dangly earrings and sweet-smelling Lumiere candles and handmade soaps from Body Food by Mim. (W)

P.45
1643 N. Damen (773)862-4523
p45.com
Open since 1997, P.45 was one of the first boutiques in Bucktown's now-booming retail scene. The women's store features faux stone floors, exposed brick walls and wave-like, frosted glass fixtures in its modern and inviting design. The insanely nice salesgirls navigate customers through clothing and accessories by hip, fresh designers: shoppers scoop up sophisticated but funky separates from Alex Gaines, feminine dresses from Samantha Treacy and dainty jewelry designs from local artists like Sarah McGuire and Winifred Grace. This spring, Laila Azhar's bubble-hem dress ($318) with a lace-up, satin ribbon back makes a white-hot cocktail number; Lauren Moffat's sunset dress ($338), made of linen in sparkly shades of coral and mango, is perfect for beginning-of-summer getaways. (W/WS)

Raizy
1944 N. Damen (773)227-2221
shopraizy.com
Renee Gertzfeld named her Bucktown boutique after the Hebrew word for petal. Indeed, shopping at the boudoir-like Raizy feels like stepping inside a giant rose: the walls are petal pink and an assortment of high-end candles send an exotic scent throughout the boutique. The shop stocks gossamer-light, sorbet-hued lingerie from Italy, Canada, France and America. Lines exclusive to Raizy include London's Damaris and Paris's Fifi Chachnil. This spring, check out lace-trimmed, candy-colored, low-rise boy shorts by Love Tanjane ($30) and Samantha Chang's purple silk and yellow lace camisole set ($265). The hundred-hour candle by Voluspa ($30) makes a sweet-smelling gift; when lit, it sends a golden gleam throughout the room. (W)

Red Eye Eyewear
1869 N. Damen (773)782-1660
redeyeoptical.com
Open since 2002, Red Eye Eyewear is committed to helping Chicago see clearly. The boutique, owned by a doctor who specializes in ocular disease, provides on-site eye exams so customers can find the perfect glasses and contact lenses. While the doctor's at it, he'll make sure you're clear of glaucoma. Contemporary frames come from Denmark's Eye Eye, Dolabany, Paris' Plume, Steve Madden and DKNY. This spring, check out a range of new styles ("we've got everything from extreme to subtle," one staffer says) from London-based Jai Kudo. Sunglasses come from Dolce and Gabbana, Ray-Ban and Armani. Prices for stylin' vision reflect a wide range, with glasses going for anywhere from $85-$305. (M/W)

Robin Richman
2108 N. Damen (773)278-6150
A gigantic tumbleweed hangs outside the entrance to Robin Richman's store. Inside, expect charming, country-home touches: there are yarn-covered hangers and an in-house calico cat. Richman herself can be found sipping tea and chatting with customers, but this is one high-end tea party. The surprisingly spacious shop stocks men's and women's clothing and accessories from rarely seen international designers. Merchandise comes from Paris, Japan and Robin's own hand; antique charm and high-end, quirky detail are rote. This spring, look for ruffled, silver heels by Chie Mihara ($220), perfect-for-layering cropped shirts by Marc le Bihan and a men's linen-burlap jacket spruced up with leather and gold chains by Japanese designer Share Spirit ($1,095). (W/M/WS/MS)

Saffron
2064 N. Damen (773)486-7753
saffronchicago.com
Referred to as an "urban sanctuary," Saffron has been cozying up Damen Avenue since 1997. The boutique feels like an idyllic country home in Italy or France: Owner Padmaja Manerikar Maryanski plays a soundtrack of moody jazz and heartbreaking opera, jasmine-and-brown-sugar candle pots ($23) sweeten up the air and tea towels are displayed in drawers of antique furniture. Aside from dainty gifts and goodies for the home, Saffron sells elegant clothing from lines like Saja. This spring, look for Saja's pale blue linen jacket with vintage glass buttons ($238), shimmering sun hats from Italian line Grevi ($69.50) and sophisticated sportswear from G1. (W)

Saint Alfred
1531 N. Milwaukee (773)486-7159
stalfred.com
Saint Alfred offers limited-edition kicks that will send the young-at-heart, surfer/skater kind of guy into spasms of sneaker euphoria. That is, if the boyish shopper has a grown man's bank account: because of the rare nature of Saint Alfred's merchandise, prices in the store start at $50 and climb up to $3,000 for the Nike Dunk shoe made in Paris (only fifty pairs were originally made, a mere ten pairs are left). Despite the work-of-art merchandise, the small store remains laid-back with friendly help and rockin' tunes. This spring, dress like Mike in the Jordan IIII limited-edition sneaker ($135) or stock up on springy styles from Adidas or Visvim. A collection of tees includes designs by Stussy and Bittersweet. (MS)

Silver Moon
1755 W. North (773)235-5797
silvermoonvintage.com
Owned by Aerosmith-stylist Liz Meyer, Silver Moon houses a mix of new and vintage pieces for men and women. "We want to help people incorporate unique or vintage pieces into modern wardrobes," Meyer says. New pieces include floral corsets from queen-of-funk Vivienne Westwood ($390) while the vintage collection emphasizes cocktail and evening gowns from the twenties, thirties and sixties. This spring, check out one of Liz's favorite pieces: a peach floral chiffon dress with a ruffle trim from the 1920s ($300). Other hard-to-pass-up selections include turn-of-the-century petticoats in white eyelet lace ($50) and a black 1950s gown with silver beading ($160). The men's selection includes funky cuff links, army jackets and turn-of-the century waistcoats. (W/M)

The Silver Room
1442 N. Milwaukee (773)278-7130 thesilverroom.com
Along with a large selection of accessories for both sexes, Silver Room boasts some stay-awhile temptations for customers: the spacious store contains magazine racks, a photo booth, gumball machines and a lounge in back where a live DJ often spins. This spring, accessorize with colorful, geometric necklaces from local designer Sherzada ($65), psychedelic, unisex rings from Canadian line Imooi ($40) and an array of oversized sunglasses. Kendra Lockhart, the store's in-house wedding-ring designer, creates untraditional pieces beautiful enough to make "grown men cry," one staffer says. (W/M)

Stitch
1723 N. Damen (773)782-1570
stitchchicago.com
This Bucktown shop is best known for carrying the crème de la crème from the world of home furnishings: Italian leather bed frames ($2,600) and architectural, stainless steel floor lamps ($425) are truly like living-room couture. It turns out that Stitch also houses a deliciously dapper collection of accessories for men, women and the most fashionable "wee ones" on the playground. Like the store's furniture assortment, Stitch's accessory collection focuses on handcrafted detail and high-quality materials. This spring, check out handmade, hammered silver jewelry designs from Adina, rose-colored Italian sunglasses from Giorgio Nannini ($25) and whip-stitched, leather watches handmade by Dean ($102). (M/W)

Tangerine
1719 N. Damen (773)772-0505
Rustic touches in Tangerine's décor include clothing racks decorated with metal-sculpted twigs. The store's clothing and accessories for women boast whimsical, vintage-inspired details. This spring, a nautical theme drifts through soft sailboat-print tees from Puella, ($83-$87), Saltwater's yacht-print, cap-sleeve top ($149) and a pleated, seagull-pattern skirt in blue and white ($188). Feminine, softly colored dresses by Nanette Lepore and Mint are what staffers call "perfect for tea parties." Other spring sensations include short shorts by Johnson ($184), long beaded necklaces and Erica Tanov's embroidered Fiesta Skirt ($408). (W/S)

T-shirt Deli
1739 N. Damen (773)276-6266
tshirtdeli.com
There's a deli counter, plenty of butcher paper and enough Jay's potato chips to feed all the frat boys at neighboring Cans. The only thing missing is sandwiches: In place of corned beef and tuna salad, this deli dishes out customized t-shirts. Here's how it works: pick an unadorned American Apparel t-shirt for yourself, your mother-in-law, your boyfriend, your little nephew or your dog (most shirts hover around $20). Then have the shirt decorated with any words ($1 each letter), decals ($9 each) or combination thereof that your inner t-shirt designer can dream up. This spring, look for hip Bucktownians sporting the Deli's newest decal of eighties glitter-doll Jem or politically charged tees asking "What would Jesus bomb?" (M/W)

Una Mae's Freak Boutique
1422 N. Milwaukee (773)276-7002
unamaes.com
Una Mae's is a haven of quirky charm with stars on the ceiling, a chandelier made of dolls and enough incense to perfume all of Milwaukee Avenue. Owner Nancy Becker stocks her vintage boutique with clothing, shoes and accessories for both men and women. Female treasures from days of yore include polyester dresses from the seventies, froufrou pink ballerina dresses ($40) and hot pink, satiny cocktail confections ($38). For men, dress shirts and suit jackets are meticulously arranged by color and vintage suede jackets (about $50) have that Marlboro Man appeal. Accessories include rainbow-striped legwarmers ($10), belt buckles shaped like cassette tapes and a large selection of vintage jewelry. A small selection of new merchandise includes pieces from The People Have Spoken. (M/W)

Untitled
1941 W. North (773)342-0500
untitledshop.com
See description in Lincoln Park section. (W/M/WS/MS)

Vive La Femme
2115 N. Damen (773)772-7429
vivelafemme.com
Vive La Femme is vivacious indeed with hot pink walls, disco balls, black boas and plenty of leopard print. An always-open bar keeps customer sipping from shiny pink cups; things really get going during special events like the Abba-themed "Flabba" party at this plus-size boutique. This spring, ask about Abby Z's sparkly v-neck, empire waist top ($125) referred to by the staff as the "incredible date-getting top." Lightweight velvet jackets by Polly Says ($225) come in a palette of bright, springy colors. Queen Latifah's stylist stopped by to pick up a pink silk jacket by Schaart and the folks from Harpo Studios love Jessica Svoboda jeans ($125-$165). (W) Look for the store to move a few doors down to new digs this spring.

GOLD COAST/NEAR NORTH

Clever Alice
750 N. Franklin (312)587-8693
cleveralice.net
The hip-as-can-be gallery district is the perfect backdrop for Clever Alice. The store offers fashion-forward designs from up-and-coming labels; the look is artsy, edgy and utterly put together. "We try to buy pieces that can be worn several different ways--either to a dressy event or paired with jeans," says buyer Jessica Barrer. This spring, stock up on high-waisted bubble skirts from Manisse ($130), lacy, corseted "going out" tops ($150) from Cesar and bamboo kimono knits from Cristi Conaway ($370). A new shipment from Mimi Turner features suits and cocktail dresses in full-of-pizzazz fabrics like silver linen. Accessorize with metallic clutches from Almas and jewelry from local artist Veronica Riley Martens. (W/WS)

G'bani
949 N. State (312)440-1718
gbani.com
This unique space truly caters to those looking for la dolce vita. Husband and wife team Trevian and B.J. Kutti regularly travel to Europe to keep their Gold Coast store stocked strictly with the latest global trends. Their impressive stiletto offering will please even the woman with a hundred pairs of shoes. With a lush décor, the shop lends a feeling of warm and wealth. Find plunging dresses by Patrizia Pepe and Roberto Cavalli, with prices ranging from $180 to $4,000. Service corresponds to pricing: G'bani will do everything from personal shopping to booking pedicure appointments. (W/M/WS)

Ikram
873 N. Rush (312)587-1000
ikram.com
If Vogue's opinion on fashion means anything, Ikram is the source for women's fashion in Chicago (well, women with a sky-haute budget, anyway). The 4,000-square-foot boutique feels like a sanctified shrine to couture: offerings from fashion gods like Alexander McQueen, Azzedine Alaia and Comme des Garcons are beautifully showcased against the store's crimson walls. A famous champion of emerging talent, owner Ikram Goldman also represents an assortment of up-and-coming designers like Proenza Schouler and Thakoon. This spring, "must-have accessories" include shell necklaces by Fenton. Ranging from $100 to $300, the pieces are all one-of-a-kind. Ikram ladies are getting their kicks this season with Kork Ease shoes ($185), made famous in the seventies and making a multicolored comeback this season. (W/WS)

Jake
939 N. Rush (312)944-5553
shopjake.com
The about-town fellas who own this boutique are named Jim Wetzel and Lance Lawson. With not a Jake among `em, how did the boutique get its name? Think Jake Ryan from "Sixteen Candles" and--if you're too young for that--think gorgeous dude in ahead-of-the-times styles. The Rush Street Jake, a slightly fancier counterpart to its Lakeview location, stocks shoes, accessories and so-stylish-it-hurts threads for men and women. Lines like Willow, Phillip Lim, Pegah Anvarian and Sass & Bide are fresh from the pages of WWD and bear the runway-ready price tags to match. Men can choose from cult lines like Cloak, Oliver Spencer and Nice Collective. This season, must-have items include woven, wood-platform sandals by Loeffler Randall ($460). (W/M/WS)

Only She
8 E. Delaware Place (312)335-1353
onlyshechicago.com
Adopting the philosophy that style rests in inner beauty instead of in passing trends, Only She features a collection of clothing and accessories for the post-Juicy Couture crowd; shoppers here tend to fall into the 30-plus age range and prices are ripe for more mature bank accounts. Only She reflects a modern, global sensibility in a space replete with red wicker tables, zebra-print rugs and quotes from Maya Angelou painted on the walls. Represented designers include Annette Goertz, Skif and Studio Rundholtz. This spring, check out a camel-colored suede jacket covered in bohemian cross-stitching from Bashi ($615) and a ruffled brown jacket with unfinished edges ($520) from Copenhagen-based Ivan Grundahl. (W)

Samantha
64 E. Walton (312)951-5383
samanthachicago.com
If watching Lindsey Lohan rifle through Michael Stars sounds like a day in retail heaven, head to this celebrity-endorsed Walton Street boutique. Owner Samantha Mittleman used rosebud-covered lampshades, shaggy pink rugs and a white ostrich-skin couch to create a kitschy-cute style haven. The shop is stocked with clothing, shoes and accessories for would-be Laguna Beach bums and their hip urban moms. Look for items from Ya Ya, Joystick and Primp along with denim from Joe's and True Religion. This spring, work al fresco cocktail bashes in patterned dresses from Trina Turk ($325) accessorized with a pile of Abraham bangles ($45). (W/WS)

Sugar Magnolia
34 E. Oak Street (312)944-0885
Jeffrey and Leslie Gertsen, owners of this 33-year-old Oak Street standby, harbor as much love for the Grateful Dead as for cutting-edge trends. The couple's sunny storefront boutique offers up women's clothing and accessories that reflect the Gertsen's laid-back but utterly stylish vibe. Couture in point: tissue-thin wife beaters bearing glittery images of Bob Marley ($34), crinkly, tie-died cardigans from Marika Charles ($235) and buttery cashmere sweaters with rhinestone peace signs. This spring, Sugar Magnolia's channeling Audrey Hepburn in "Two for the Road": Leslie recommends pairing Cigarette-style J Brand jeans (about $140) with ladylike, metallic wedge shoes from Dolce Vita ($95). (W/WS)

Ultimo
114 East Oak (312)787-1171
ultimo.com
An Oak Street style staple for over 35 years, Ultimo showcases women's clothing and accessories from some of the world's most exclusive, high-fashion labels. Everything from formal dresses to jeans, tees and stilettos are pulled from collections like Stella McCartney, Ghost, Daslu, Karl Lagerfeld and Manolo Blahnik. Despite the store's high-end merchandise and uber-glam interior, Ultimo's staff is refreshingly void of too-expensive-for-thou attitude; the salespeople are happy to help customers rifle through spring's goodies like Basil & Maude embroidered jeans ($295), crocodile purses by Nancy Gonzales ($2,950) and beaded tanks by Adam and Eve ($295). Bring your fattest paycheck; prices here aren't for the easily sticker-shocked. (W/WS)

LAKEVIEW

Flirt
3449 N. Southport (773)935-4789
shopflirt.com
This friendly little space packs a lot of style punch despite limited square-footage. Those looking for classic cover-ups will be dazzled by an array of retro Tarantola sweaters ($138). And those who have caught the warm weather bug can break into spring with Rock & Republic Capris ($234) perfect for any occasion. Though the denim offerings are not as vast at Krista K's, Flirt gets a high-five for offering cute denim duds that won't break the bank (J & Co $118). (W)

Freesia
3530 N. Southport (773)348-8670
freesiaboutique.com
This upscale, sophisticated women's boutique caters to the more established residents of the Southport corridor. Despite slimming down their retail space, Freesia hasn't let go of the posh, Park Avenue styles that have made them a destination for clientele seeking a refined, classic look. Just in time for the warmer weather, Freesia features the latest in summer dresses by Diane Von Furstenberg--most notably a breezy empire waist Jackie-O number ($300)--and Lafayette. If the dresses are more than your pocketbook can handle, you can always get a little piece of the high life thanks to jewelry by Nonuro, Apunto and JWG. (W)

Jake
3740 N. Southport (773)929-5253
shopjake.com
See description in Gold Coast/Near North section. (W/M/WS)

Krista K
3458 N. Southport (773)248-1967
kristak.com
The "it" destination on the Southport strip, this trendy boutique stocks the latest in women's designer fare and makes a point to cater to those who don't look at price tags. On the upper level of this cozy split, you'll find the latest in high-end spring fashions like silky, embroidered Capris from Robert Rodriguez ($297) as well as to-die-for cute skirts by Rebecca Taylor ($306). Though many head downstairs for the boutique's famous denim bar, moms-to-be come for the latest maternity wear like skirts and tanks by Belly Button, dresses from Pumpkin and baby-bulge-accommodating jeans from Citizens of Humanity ($174). (W)

Red Head
3450 N. Southport (773)325-9898
redheadboutique.com
With spacious and sweetly decorated dressing rooms, this inviting store feels more like your best-dressed friend's loft--and you just happen to have an open invitation to try on anything in her closet. Straddling both sides of the Southport style divide, Red Head caters to the daring with high-rise, culottes-inspired shorts by Jack, as well as to the classically inclined with pieces like gorgeous black-and-white print skirts by Edward Ann ($260). Even runners are covered thanks to a selection of all-weather Puma running gear. And, for the accessory-obsessed, a table is devoted to the latest offerings from a variety of designers, including local favorite K Amato. (W)

Shane
3657 N. Southport (773)549-0179
shopshane.com
With all the posh, office-ready merchandise stocking the shops lining Southport, it's nice to know that someone's thinking of the weekend. Shane is the destination for all manners of comfy attire, and offers an all-you-can-carry selection of Three Dot t-shirts and the latest Seth Cohen-approved Le Tigre shirts. Every surface of this over-stuffed hipster store is covered with pricey, must-have merchandise, for both men and women, including Hobo Handbags and belts by Spirit Leatherworks. Residents who don't want to cross Addison come to Shane to find the perfect pair of jeans--they carry denim for both sexes from Big Star and Seven For All Mankind. (M, W)

Trousseau
3543 N. Southport (773)472-2727
Not only a top destination for pretty under-things, this open and spacious store is also your one-stop bikini shop. The ladies at Trousseau will work with you to find lingerie that will accentuate your figure and heighten your wardrobe's performance. Then they will diligently try to find the most flattering bikini for you from a seemingly unlimited selection--we picked the pink-sequined OndadeMar suit ($75 for each top and button). With wedding season approaching, keep in mind that Trousseau carries a wide variety of Spanx body shapers for all those ill-fitting attendant dresses, as well as an elegant, and sometimes racy, bridal section for last-minute shower gifts. (W)


LINCOLN PARK

Akira Lincoln Park
2357 N. Clark (773)404-5826
akirachicago.com
See description in Bucktown section. (W)

Eskell
953 W. Webster (773)477-9390
eskell.com
Tucked away behind the DePaul campus, Eskell's eclectic collection is bound to tempt any clothes-obsessed coed to blow her student loans. The quaint women's boutique carries a list of celebrated designers (like H. Fredrickson and Free People) as well as select vintage wear, such as gently used peep-toe shoes. The owners of the country-themed store (jewelry hangs off antlers) also design their own line, which will be debuting in New York this spring. If you have yet to visit, the time is ripe to pick up a signature Eskell piece, before the East Coast descends on this local gem. (W/WS)

Isabella Fine Lingerie
1101 W. Webster (773)281-2352
shopisabella.com
Having built a reputation for the best bra fittings in the city, this Lincoln Park lingerie boutique aims to "bust" any chest concerns. The teeny space is stocked with sexy, sweet and simplistic staples by lines such as Huit and Cosabella, ranging in price from $34-$200 for bras and $10-$200 for underwear. Owner Lauren Amerine even encourages women to come in with their dresses to find the perfect underthings for every outfit. (W)

Lori's Designer Shoes
842 W. Armitage (773)281-5655
lorisshoes.com
Step inside this Lincoln Park location and expect to see flocks of fashionistas slipping into the season's latest styles and taking advantage of the store's low-key, help-yourself vibe. Lori's slightly discounted prices make it easy to snatch up staples by the likes of BCBG, Jeffrey Campbell and Steve Madden. Shoppers can also score accessories from hose to handbags. Sole searchers should come prepared to dig--the space is cluttered with endless options and an ample supply of sale shoes stashed in the corners. (WS)

SHOP GIRL
1206 W. Webster (773)935-7467
shopgirlchicago.com
From the watermelon-hued walls to the crystal chandeliers, this favored shopping spot is distinctly feminine. Merchandise matches the pretty space, including a great selection of trusted denim by Citizens of Humanity ($140 and up) and cute shorts and dresses by Twill 22 and Trina Turk. Media attention and regular trunk shows and parties keep the store frequented by the city's most stylish. Owner Kate Krause Prange knows not to stop when she's ahead: Walk across the street to visit tween boutique Spoiled... but not rotten and maternity shop Show & Tell, Shop Girl's sister boutiques. (W)

Underthings
804 W. Webster (773)472-9291
For more than twenty-five years, owner Maria Ashby's small shop has been responsible for outfitting the women of Chicago in luxurious lingerie. With price points ranging from $10 for demure Honeydew boy shorts to $60 for funky Betsey Johnson chemises, her store is an affordable option for ultra-nice underthings. The store has a loyal client base and updates merchandise weekly. (W)

Untitled
2707 N. Clark (773)404-0650
untitledshop.com
Trendy types rely on owner Candise Cho's store for an amazing selection of casual clubby wear. Guys will appreciate a large selection of sneakers from Converse to Diesel ($70 and up), while women will favor pretty tops by Fornarina ($50 and up). An open space and up-to-the minute music add to the shopping experience. (W/M/WS/MS)

Zone
1154 W. Armitage (773)472-4007
A hidden gem, Zone is nestled off the beaten path but well worth tracking down. The unique women's store features truly original pieces designed by owner Pamela Vanderelinde. Shoppers will feel like they've stepped into a London flat with the rich hardwood floors and exposed pipe décor as they peruse smart Asian and Indian-inspired pieces. Expect prices to correspond with the store's exclusiveness. (W)

LINCOLN SQUARE

The Dressing Room
4635 N. Lincoln (773)728-0088
thedressingroomchicago.com
A relatively new addition to the ever-changing Lincoln Square neighborhood, The Dressing Room is the brainchild of Barbara Ruiz and Sarah Sanchez, who are committed to reinventing the boutique experience. This far-from-snobby, stroller-accessible and kid-friendly store--they have a play area for the little ones--is all about affordable casual gear as well as unique eveningwear. Get ready for spring with racks of Capris--including a must-have golf plaid pair by Split for $39.50--as well as sassy tees by Paul Frank and B-6 Designs ($36.50). In addition to a slew of cute skirts and dresses, The Dressing Room offers leather purses by Iris Tyler and jewelry by local designers Eli Diaz and Deana Rose. (W)

LuLu's At the Belle Kay
3862 N. Lincoln (773)404-5858
lulusbellekay.com
Located in the heart of Lincoln Square's antique district, this regal vintage boutique truly embraces what it means to be a girl. Come and get in touch with your inner movie star with an elegant selection of dresses--we're talking gorgeous fifties prom numbers and era-defining shoes, like never-worn 1940s brown leather peep-toes at $118. LuLu's also carries a knockout selection of designer costume jewelry as well as stylish hats and sparkly purses. Though the store deals in haut vintage, there are some real steals to be had so don't let the chandelier and posh digs psyche you out. (W)

Marky Exclusive European
Shoe Boutique
3919 N. Lincoln (773)248-1500
shoesbymarky.com
Exclusive is an understatement when talking about this high-end shoe mecca. Czech-Austrian (and maybe supermodel) owner Marky, descendent from a family of fashion connoisseurs, works intimately with European designers to create one-of-a-kind shoes that come in groups of six--six sizes of each shoe, one pair per size. Though a few purses line the walls of this elegant, mostly by-appointment boutique (walk-in traffic is also welcome), Marky's clientele comes for the selection of dazzling handmade footwear. Shoes start at about $250, but can run as high as $1,300 if snakeskin and semi-precious stones are more up your alley. (WS)

Traipse
4724 N. Lincoln (773)275-5511
traipseshoes.com
This unassuming and inviting establishment is a gem for the shoe savvy. Though the attentive, no-pressure staff of connoisseurs operates on an "it's OK to browse" policy, they will gladly provide a rundown of their Camper and Lisa Nading footwear, which includes a spring-ready selection of delicious squared-toe slides ($139). All about "inspired shoes," Traipse also sports an impressive collection of men and women's CYDWOQ's ($190 and up). Handmade out of Burbank California, these shoes are known for their skewed seams and architecturally inspired design, perfect for those of who believe that comfort can live hand in hand with style. (WS/MS)

NEAR SOUTH/NEAR WEST

Flaunt
75 E. 16th (312)360-1000
Owner Kimberly Turner describes Flaunt as a respite for the professional woman. She offers an impressive range of services in this intimate, minimalist boutique with soothing, silvery blue walls, including free alterations, image consulting, frequent trunk shows and book clubs, all geared toward helping young professional women feel good inside and out. Turner calls her merchandise "professional attire with an edge," and spring offerings include an Ann Huelskamp shirtdress ($249) and a gathered bronze leather, pearl-clustered Tangee clutch ($340)--the one Eva Longoria carried on "Desperate Housewives" a few episodes back. (W)

Heelz Chicago
69 E. 16th (312)235-0467
heelz.net
Thirtysomething young professionals and 65-year-old four-inch-heel-wearers alike flock to this upscale women's salon, where Italian shoes are displayed like funky works of art in illuminated cutouts in the putty-colored walls, and the dark wood floors and plush, merlot-colored ottomans scream urban sophistication; in short, it's the kind of place that makes you feel sexy by just being there. Style comes at a price, though--and prices here begin around $150 for a summer shoe and top off around $1,200 for a fall boot. Manager and buyer Dayanara Ramirez says the salon carries shoes through size 12, which is not common for boutiques, and focuses on "unique styles so the customer knows they're getting something they can't get elsewhere," like a croco-wedge laced up the heel corset-style from Giuseppe Zanotti ($565), and a delicious caramel-colored python pump from Gianmarco Lorenzi ($535); Heelz also carries handbags and jewelry. (WS)

Koros Art+Style
1019 W. Lake (312)738-0155
Fresh and feminine Koros, with its high ceilings, rug-covered hardwood floors, and antique washbasin displays, is evocative of a chic European boutique. Local artists' works adorn the front walls and jewelry and accessories from designers like Columbia, Tivi and King Baby drip from every display-friendly surface. Owner Kristen Skordilis likes to bring her upscale, fashion-forward customers a constantly evolving clothing selection from undiscovered European and American designers that they won't find elsewhere in Chicago, like Elisha Bell, Sportmax and Alvin Valley. The average item costs around $200; Gold Sign jeans will cost you $200-$214, and a Strenesse blouse goes for around $280. For those in need of wardrobe help, Koros offers "closet remedy" sessions for $125/hour after a free initial consultation. (W)

OLD TOWN

Etre
1361 N. Wells (312)266-8101
etrechicago.com
Famous for a fabulous array of denim and boasting several in-house fit experts, Etre keeps Old Town dressed in the newest, hottest jeans for each season. Represented denim lines include J and Company, Vitamina, Rock & Republic and Sacred Blue; the sunny storefront shop stocks the whole gang of styles, including dark and light washes, specialty and basic jeans. This spring, Etre's burgeoning collection of separates fall into the goddess category--look for the $506 Hidy Ng mesh empire dress--or, like Alice and Olivia's $297 gold leather vest, exude rock-star chic. Accessories include dainty, beaded pieces by local jewelry line Sway and sunglasses by D&G. (W/WS)

Haberdash
1350 N. Wells (312)440-1300
haberdashmen.com
From the décor--which includes leather chairs and a flat-screen TV--to a stylish collection of work-to-play pieces, Haberdash lives up to its motto: "tailored for the modern man." The store stocks trendy lines like Ted Baker and Theory with styles that lean more toward classic than cutting-edge. This spring, check out polo shirts by Penguin ($49) and denim from Agave and Serfontaine. On the higher end, look for Duncan Quinn's textured French cuff shirts, cashmere sweaters by Inhabit and dress shoes by Terra Plana. Although price tags sometimes exceed $200, Haberdash stocks a considerable number of items costing under $100. (M/MS)

Josephine
1405 N. Wells (312)274-0359
josephineonline.com
Josephine, named after the sibling co-owners' very stylish grandmother, has all the trappings of classic, feminine elegance: crystal chandeliers, marble floors and the scent of delicate flowers fill the store. Josephine's shoe collection, meant to evoke the rich glamour of old Hollywood, includes dazzling kicks from the likes of Jil Sander, Tania Spinelli, Christian Lacroix and Emilio Pucci. This spring, selections that would make Imelda drool include gold and silver t-strap sandals from Rodo ($500) and bejeweled, fit-for-an-empress heels with wraparound straps by Rene Caovilla ($980). The store offers girly bonus treats like candles by L'Artisan, patterned tights by Armani and a collection of extravagant, ornate necklaces. (WS)

Lili Boutique
1543 N. Wells (312)654-8511
A fireplace, a magazine-strewn coffee table and a DVD-player spinning "Sex in the City" reruns make Lili feel like home. Homier still, the store's clothing is piled on top of hope chests and into open armoires. Displaying a decidedly boho-chic, flower-child aesthetic, Lili's collection reps hard-to-find lines like Fleur Wood, Secrets of Charm and Maria Bonita Extra. This spring, look for super-soft, cotton eyelet skirts from Jenny Jen ($293) and embroidered bib-front tops from Mint ($284). Other hot pieces include a purple, empire-waist dress with a yellow bubble pattern ($296 from In the Now) and a new shipment of denim from Siwy. (W)

Sara Jane
1343 N. Wells (312)335-1962
Unlike many of its neighboring boutiques, Sara Jane specializes in dressy pieces made for the party princess. This spring, check out perfectly draped wrap dresses by Bianca Nero ($205) and breezy, tropical-fruit-hued dresses from Single ($260). On the more casual end, look for a soft cotton collection by Triple 5 Soul and drawstring sweatpants from Young, Fabulous & Broke. Fun extras include baby tees, sequined clutches and flavored lip gloss. (W)

Trend for Men
1551 N. Wells (312)867-7700
Trend for Men's narrow, storefront exterior doesn't do justice to the spacious haven of men's fashion within. Owned by Larry James, the boutique for serious men's fashion (think Roberto Cavalli, Brandolini and Donald J. Pliner) keeps things light with plenty of color and unexpected hints of cheek: Don't be surprised to find silk ties in pink leopard print amongst classic, gray-and-white pinstripe suits from Cerruti 1881 ($995) and Trend for Men's own sophisticated pieces (suits range from $900-$1,200). An edgy denim collection includes styles from Seal Kay, Evisu and Energie and laid-back shirts feature v-neck tees by Moschino ($90). (M)

Wildflowers
1407 North Wells (312)654-0482
shopwildflowers.com
Tucked into an Old Town courtyard--shoppers must buzz to be let in--Wildflowers is a perfectly discreet arena in which to achieve the store's motto: "celebrating the sensual woman." Owner Gretchen Reachmack (possibly the friendliest woman in Chicago) displays petal-soft confections from Cosabella, Elle Macphearson, Simone Perele and Arianne. The merchandise reflects a broad price range; customers can pick up a $40 camisole from Arianne or a $450, killer-hot corset. This spring, look for a pink silk chemise lined with black lace by Leigh Bantivoglio ($216) and Elle Macphearson's peach corset trimmed with lavender ruffles. Frisky trinkets (think candles and quite sophisticated toys) lend a little smolder to the collection. (W)

WICKER PARK/UKRAINIAN VILLAGE


Alcala's Western Wear
1733 W. Chicago (312)226-0152
alcalas.com
"Look for the horse" is the best way to give directions to Chicago Avenue's (heck, all of Chicago's) preeminent source of Western wear. In business since 1972, the store crowned with a giant lit-up pony stocks over 1,200 pairs of cowboy boots at any given time. With boots of ostrich, lizard and cowhide, motorcycle boots for women (most about $200) and Frye boots for babies ($24.99), there are too many styles to rattle off in a twenty-minute monologue. Alcala's rounds out the square-dance look with classic Western shirts (about $30), Stetson hats, Levi's jeans and suede fringe jackets ($259). (W/M/WS/MS)

Casa de Soul
1919 W. Division (773)252-2520
casadesoul.net
Native Nigerian Kennedy Ashinze has good looks and impeccable style that put Zoolander to shame. Such panache is reflected in Ashinze's "global lifestyle boutique," a Euro-swank spot complete with plexiglass walls and an in-house DJ station. Ashinze travels everywhere from London to Nigeria to cull a collection of clothing, accessories, home goods and art. This spring, look for "amazing button-downs and pants" for men from French line DDP. Women can expect military-style, sequin-strewn blazers from Cyndi Chan ($190) and softly draped dresses by Sworn Virgins ($100). Prices in the Casa reflect the eclectic inventory, but expect to shell out $100-$300 for any of the upper-end clothing pieces. (M/W/MS)

Chemise on Division
1939 W. Division (773)276-8020
Clubby beats, Parisian photos and a collection of clocks showcasing times from several countries give Chemise a decidedly European vibe. Indeed, the boutique for men's clothing, shoes and accessories stocks a range of brands from across the Atlantic. Look for soft, faded denim from G/F ($69) along with distressed cords from Double A ($79). Textured shirts are by Penguin and Frankie Max. This spring, Michael Brandon turns out spiffy tops in a rainbow of colors; look for the purple plaid ($59.) Most shirts fall into the $25-$80 range. The chemises are rounded out with cuff links, watches, wallets and shoes. (M/MS)

d/vision Optical Boutique
1756 W. Division (773)489-4848
dvoptical.com
Brian Hofmeister and Chris Foreit opened d/vision with a clear, well, vision: they wanted to provide a spot with top-of-the-line, hard-to-find eyewear and stellar service to match. The colorful boutique features sunglasses by Oliver Peoples, colorful-as-candy plastic pieces from Face a Face and funky styles from ic! berlin. d/vision has the Chicago exclusive on amazingly lightweight, titanium styles from Danish line Ørgreen ($395) and sight-challenged artistes can design their own eyewear with line 2.5 Eyephorics. Such a la mode vision doesn't come cheap: The price of most merchandise falls within the $150-$400 range. The shop also sells work by local artists, holding exhibition openings every six weeks. (M/W)

Espace
1205 N. Milwaukee (773)252-6994
Espace (the French word for "space") is a new source of funky shoes, clothing and accessories for the fashion-forward people of Wicker Park. "I wanted to give local folks access to what's hot in Paris, London and New York right now, not two or three years down the line, when it typically hits this city's shelves" says owner Jung Ee. Luckily, Espace's prices, hovering around the $100-mark, aren't comparable to price tags on the European runway. Ee's sleek space, inspired by the aesthetic of New York's Meatpacking District, displays fashion from lines like Cop Copine, Blackstone and DETNY; shoes are from United Nude, Irregular choice, Puma, ASICS and Nike. (W/WS)

Habit
1951 W. Division (773)342-0093
habitchicago.com
When clothing designer Lindsey Boland moved to Chicago two years ago, she searched for boutiques in which to sell her pieces. Unable to find a shop dedicated to independent designers, she decided start to one herself. Thus was born Habit, a Wicker Park design collective. The artfully designed shop (sinuous twigs hang from the ceiling and white branches are painted on the wall) sells men's and women's clothing and accessories from more than a hundred independent designers. This spring, look for structured, crinkly white tank tops from Abigail Glaum-Lathbury ($158) and Dolan Geiman's cheerful red skirt with sewn-on flowers ($68). Accessories include Tulina New York's brown leather bag adorned with Florida-chic oranges and leaf-shaped zipper pulls ($300). (W/M)

Juliani
2124 W. Division (773)486-8366
Juliani's married co-owners, Plami and Julian Todorov, fill their sleek storefront space with predominantly European shoes and accessories. Men can go casual with sporty sneakers by Darius or dress it up in pointy-toed dress shoes covered in alligator, snake or ostrich skin. Male-oriented accessories lean toward leather wallets and shoe-shining accoutrements. Ladies are offered a lively array of kicks including pink tweed sling-back heels from Maristela Linden ($49) and boots from M by Morenaton ($199) that incorporate pink suede, chocolate leather and hand-painted fabric. Bags by Voce, beaded belts and trendy jewelry round out the femme-focused section of the store. Shoe prices range from $60-$120 while accessories are mostly in the under-$100 range. (WS/MS)

Lilly Vallente
1746 W. Division (773)645-1537
Lisa Degges' vintage collection is housed in a burlesque, New-Orleans-style space complete with deep red walls and incense aplenty. The men's selection includes everything from cowboy boots to thin, Italian-knit tops and features designer standouts like a classic brown suit bearing the Pierre Cardin stamp ($200). The women's collection showcases hand-dyed slips and camisoles ($16-$40) along with beaded knit tanks from the 1920s ($75) and ruby slipperesque red-leather shoes ($24). Look for a large selection of women's handbags and jewelry along with unfinished-edge skirts made by Lisa herself. Aside from mink and fur coats, most items ring in at well under $100. (W/M/WS/MS)

Noir
1726 W. Division (773)572-6084
noir57.com
Noir's collection reflects owner Clara Pilault's dedication to edgy, independent labels. The blue-and-brown store, complete with metallic light fixtures and an in-house DJ table, offers men's clothing for "dirty indie rockers and businessmen" alike, according to one staffer. Look for heavy-on-the-irony "Jesus Saves" tees from Teenage Millionaire ($60) and structured, paint-splattered blazers from 1 Man's Trash by Bougie ($220). The women's selection features Edwardian tops from Beiza and sequined tanks from Sugar Lips ($53). Accessories include hand-painted neckties by local designer Dorthe Bartman ($75). Prices in the store reflect a broad range; shoppers can pick up anything from a $45 sweat suit to a $450 trench coat. (W/M)

Penelope's
1913 W. Division (773)395-2351
penelopeschicago.com
Black-and-white checkered floors, a vintage Pac Man machine and an in-house pug make Penelope's a lair of sunny, quirky charm. Married co-owners Joe and Jena let whimsy supersede trends in their colorful collection that includes clothing, accessories and knickknacks for youthful men and women. This spring, look for everything from structured wardrobe basics from French line APC to breezy, yoga-ready cotton pieces from LA Made. Springy accessories include Queen Bee Creations' blue vinyl bag decorated in floating clouds and grade-school-chic day planners from Korean line Milometer/Milligram ($24). Prices at Penelope's range from dollar-trinkets to $350 jackets, but most items fall into the $100-range. (W/M/WS/MS)

Plein Aire
2036 W. Division (773)227-3772
shoppleinaire.com
Surrounded by strip-mall blandness, Plein Aire (meaning "fresh air" in French) is a breath of just that: the roomy store boasts buttercup-yellow walls, light wood floors and chandelier-lit fitting rooms. Such mellow environs prove the perfect backdrop for an array of clothing and accessories that co-owner Jacquie Barrios (along with Jill Carroll) describes as "comfortable and classic, but with a subtle edge." Plein Aire has the Illinois exclusive on fab-fitting jeans by Denim for Immortality ($230) and breezy summer dresses from BGN Paris (most under $100). Hot-for-spring items include silky blouses from Hale Bob and jeans by Hollywood-favorite line Genetic. Prices at Plein Aire are relatively reasonable, with tops ranging from $45-$90, most dresses in the $100 range and jeans selling for as low as $76. (W)

Public I
1923 W. Division (773)772-9088
publicifashion.com
Julia and Brian Knier and the Public I family are out to spoil you. From the moment you enter Public I's sunny, candle-scented style den, you'll feel the fashion-flavored love. The staff is committed to helping shoppers pull together a wicked wardrobe and an extensive service menu features wardrobe consultations and packing assistance. This spring, look for eco-friendly duds from Eco-ganik, Swarovski-studded bags from Jophiel ($398) and colorful, fresh-from-Murano necklaces by Yummi Glass ($136-$159). Selections for men include contrast-patterned shirts from Robert Graham ($140) and great-fitting jeans from Agave. While merchandise here flirts with the affordable (Z Brand jeans for men are under $100) the shop features an array of investment pieces that average about $300. (W/M)


Pump Shoes and Accessories
1659 W. Division (773)384-6750
pumpshoeschicago.com
Pump's princess vibe is achieved with pink, ribbon-trimmed walls, crystal chandeliers and strands of star-shaped lights. The shop's resident shoe-godmother, owner Maureen Longua, scours the globe for goods that will get her gals ready for the ball. Loungua's shoe collection is culled from Argentina and Spain, Italy and Robertson Boulevard. For spring, stock up girly sneakers from Kitson ($89), jewel-studded, strappy sandals from Betsey Johnson and full-front, embroidered-silk espadrilles from Spanish line Melian ($100). With prices averaging at about $89-$100, Pump caters to Cinderellas on a budget: "With these prices, girls can afford to have five or six pairs of shoes and not just one, super-expensive pair," Longua notes. Pump's shoe collection is complemented by a well-edited selection of jewelry, hats, purses and belts. (WS)

Ruby Room
1743-45 W. Division (773)235-2323
rubyroom.com
This "spa for the spirit" offers every imaginable service to get the chakra in tip-top, buffed, pampered and exfoliated form. Services covering everything from hair treatments using healing crystal shampoo ($25-$175) to intuitive energy healing for pets (starting at $100 an hour) are carried out by a staff that includes in-house energy healers, an intuitive jewelry designer and a doctor of Oriental medicine. This spring, stock up on fashion yoga wear from The Marika Group and Lululemon, cellulite-busting shoes from MBT (worth a shot!), and fresh handbag styles from Hobo International. A new, springy palette from Bare Escentuals Mineral Makeup has arrived, and the gem bar is taking appointments to help customers create personalized, protective bracelets (starting at $75). (W/WS)

Steelo
1850 W. Division (773)227-4590
steeloshoes.com
Sundae Sirants and Monica Yost studied up on stilettos as buyers for Nordstrom. When the two opened Steelo, they created a haven of girly cheer in which rhinestone-embedded flowers climb powder pink walls and upbeat eighties tunes add an irresistible slumber-party vibe. Steelo's shoe selection, stocked with kicks from Baci, Nana, DETNY and Bed Stu, boasts unbeatable prices: most of the merchandise falls into the $70-range and sales feature styling soles for as low as $10. This spring, look for a new batch of pa (2006-04-19)

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