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![]() Eye Exam Nova Noveau
Last year, the staff at Bridge magazine (where I work as director)
decided to put on an art show to raise money to build out the abandoned
offices at 840 West Washington as artists' studios. We called it Nova,
since the word itself means "new" in many languages, and also as an
acronym for how we conceived of the studios: a "Network of Visual
Art." We didn't know what we were getting into. I documented the entire
experience in this column last year, the majority of which had to do
with efforts to secure permission from the Chicago city government to
use a non-traditional space--a parking garage and second-floor office
space--for our show. It was such a traumatic experience--transforming
these spaces for public assembly--that we were determined to address the
code issues this year head-on in our selection of venue. Our idea? Let's
find a hotel. We traveled both to Miami this past December during Art
Basel and to New York during the Armory Show, each major fairs that
attract a number of "satellite" shows such as ~scope, NADA, Pulse,
Aqua, Frisbee and the DiVa art fairs. Interestingly, the Armory Show,
the second most popular fair in the United States, started in a hotel,
the Gramercy. Launched and run by artists, these shows have all enjoyed
a modicum of ascendancy in the art marketplace under the new global
structure, permitting collectors to stop in and see work from around the
world all in one place at one time. Sales of art at these shows has
reflected the success of this new model, to the consternation of some
who view the globalization of the art world as short-changing artists
who can't afford access to it.
Hotels are a natural fit for art shows. ~scope and Aqua do it in
Miami to dramatic effect, taking over the ENTIRE hotel--something I
didn't understand until I saw it for myself. The front desk becomes the
ticket counter. There are a lot of rooms, each of which can be used as a
temporary gallery. Dealers flying in from out of town can sleep in the
same rooms where they're showing and save a little money. As for city
code, there are bathrooms and fire-escape routes posted on every floor,
in every room. Hotels are semi-public places anyway, only a few degrees
from the specific type of "use" the city wants from a space hosting a
big-time art show. On that point it's worth noting that, through
meetings with Chicago officials after last year's Nova, the city council
voted in an ordinance for a new "indoor special event" license. This
new license allows for exactly the type of thing we do with Nova--taking
a space and putting it to a different use than that for which it was
originally designed. Information on this license, for those interested
in employing it for their own shows, is available by calling the
Department of Business Affairs and Licensing at 312-74-GOBIZ (744-6249).
After a few months of seeking the right hotel--the big corporate
hotels don't work because of the guests staying in other rooms--we
settled on the City Suites Hotel, three miles north of the Loop at 933
Belmont. The neighborhood has long been viewed as a gateway for young
tourists and newcomers to the city and a center for shopping, dining and
nightlife. It was large enough to hold forty galleries and project
spaces and small enough that we could afford to buy out the entire hotel
for the week, a perfect fit. Situating the art show in a hotel allowed
us to spend money bringing in more staff to run the show, from Dirk
Knibbe who handles programming and operations, to Vanessa Chafen,
working as my assistant director. We also hired an exhibitor services
person, Anne Stebbins, and have Tom Burtonwood on as director of
operations. Those who visit our website at www.novaartfair.com will note
the handiwork of Silas Dilworth, our amazing (and overworked) designer.
Over the past six months I've watched as these people worked on this
show with a zeal I think unparalleled in the industry, the kind of zeal
one only gets from a group of young artists wanting to take their best
shot, and I think it shows. Nobody can look at the final list of
galleries--from major city centers such as London, New York, Miami and
Los Angeles--or the astounding list of artist's projects in area
businesses, on the CTA train we've chartered for a Friday evening
fashion show, or the screenings at the Landmark Century Cinemas--and not
think, "Wow, this will be an amazing show." And we're doing it in
Chicago. This past Monday, we moved the entire staff over to the City
Suites to begin preparation for the dealers who'll begin showing up on
Tuesday and Wednesday to set up their rooms for the opening on Thursday.
We've spent months doing our homework and now we're excited to get this
show on the road. That's why, after we finish in Chicago, we're starting
right away on plans for taking Nova down to Miami during Art Basel,
where we'll be showing at the Catalina Hotel on Collins Avenue in South
Beach. It's the number-one place for art in the United States, and we're
going to do it from Chicago. Omission
Two weeks ago, in covering the (A) MEXICAN r4wb1t5 macro.Fest, we
cited Jon Satrom and Jon Cates as the principal organizers. This list
should also have included Amanda Gutierrez, who we are sorry to have
omitted from the list.
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The Real Thing
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