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![]() Unsolicited Advice from a Confessed Local Media Junkie
When it comes to Chicago media, I am a multi-volume encyclopedia of
worthless information--a bona fide nerd. I'm an addict for television
news, talk radio, newspapers, magazines, web sites, blogs and podcasts.
I can tell you the names of all the weekend meteorologists. I can tell
you the complete daily schedule of WGN radio (now that's embarrassing).
I know which newspaper columnists have written books and what TV
anchorman fronts his country western band. (The answer to this last
question, for example, is retired Channel 7 anchor Joel Daley who,
incidentally, is now the Dean of External Affairs at the John Marshall
Law School.)
Why I know this shit is beyond me.
My fixation with Chicago media began during my pre-teen years, in the
late 1970s, when Jimmy Carter was still president and Pope John Paul II
came to Chicago like the second coming of the Beatles. Fahey Flynn was
still reigning king of local anchors and Frazier Thomas handled duties
as both host of "Family Classics" and as Ringmaster of "Bozo's
Circus."
Linda Yu was on Channel 7 back then, too, and, come to think of it,
she looks the same now, a blessed beneficiary of good genes or Botox,
or
both. Back then, I read the Tribune's "Inc." column more religiously
than my homework. My high-school transcripts can prove it. I also read
Royko and Verdi and tuned in to Steve and Garry and Roy Leonard and the
"Sports Writers On TV" and, well, you get the picture. Current
Channel
5 weatherman Brant Miller was a deejay on WLS-FM radio back then. I
used
to call him every night and ask him to play KISS. He never did.
And it is this long habituation with all things local media that puts
me in the position to serve up some steaming unsolicited advice to the
myriad program directors, station managers, anchors, hosts and scribes
who make this a great media town. You didn't ask, but here it
is--couch-potato wisdom from an admitted media dork. If your Nielsen
numbers tick upwards during this all-important February sweeps period,
you're welcome. Advice for WGN radio's John Williams:
A few years ago, some erstwhile caller dialed the John Williams
radio show on WGN-AM 720 and commented on the uncanny auditory
similarities between Williams' voice and that of actor Alan Alda. Now,
when dial surfing my car radio and landing on the Williams show
(something I try not to do, I promise), I can't get the Alda
comparison
out of my leaden skull. It's Hawkeye Pierce yammering endlessly about
his Sudoku obsession or tossing it to Anne Maxfield for traffic. "Hey
Annie, how far is from it from the Bishop Ford to the 4077th?"
So my advice for John Williams? Run your microphone through a filter
or an EQ and alter your pipes. Please, I can't get Alda out of my
mind. Wisdom for Roe Conn, host of the Roe Conn show on WLS-AM 890
radio:
More unwelcome radio advice. One day not so long ago, Roe Conn was
hilarious. He still has his moments. I'm the first to admit that I'd
happily hit off the Friday Canarble Wagon any Friday I'm invited. But
who told this guy he should start espousing his conservative political
views on air? Like we need another Red State windbag on the Big 89?
Please, Roe, no more old-man, Republican, Cheney-lovin',
I'm-a-patriot-only-if-I'm-on-the-right flatus. Leave that to
Limbaugh.
It's not funny. Comedy, Roe. Not politics.
And if I'm gonna tell the truth, and we all know it hurts... you were
better with your former partner. With all due respect to Bruce Wolf,
Bill Leff and the coolest cheesehead newsman this side of Sheboygan,
Jim
Johnson, the chemistry just ain't there. And speaking of Roe Conn's former partner...
Attention all radio-station general managers citywide: Someone hire
Garry Meier. In May 2004, the once-partner of Steve Dahl and
then-partner of Roe Conn bungled his contract negotiations and blew a
reported ten-year, $12 million deal. In the process, Meier fired his
agent, Todd Musberger, and hired in his place his wife, commercial
realtor Cynthia Fircak. The rest is the stuff of Chicago radio lore.
WLS
honchos insisted that Meier walked away from their final offer and
hasn't had a radio job since. But all über-stupid negotiating acumen
aside, Garry Meier, when paired up with a strong partner, is gold.
He's
dry. He's smart. He knows Chicago. With the Loop recently bringing
back
Jonathon Brandmeier, it seems like a no-brainer to find a slot for
Meier. Advice for the WLUP powers that be: Sign Garry Meier soon. And
what the heck, pair him up with Jim Johnson. Advice for Garry Meier:
Dude, I love my wife. Seriously. But I would never have her negotiate
my financial affairs. There's an old maxim about mixing business and
family. Look it up and get back on the air, pronto. Suggestion for WMAQ-TV Big Wigs:
When Channel 11 let Bob Sirott walk away from "Chicago Tonight"
this past December, someone made a very big blunder. I hope
there's a woodshed behind the studio at 5400 North St. Louis Avenue
and
someone gets a firm spanking. Indeed, in the interest of full
disclosure, Mr. Sirott's wife (former Fox anchor and current WCKG
personality) Marianne Murciano is one of my graduate students at
Columbia College. But personal connections aside, the ratings numbers
were up at TTW under Sirott's tenure and, more importantly, he had
brought a Kuraltian warmth to a formerly stiff, mostly local political
gabfest. To be sure, co-host Phil Ponce is a capable and skilled
reporter, but Sirott guided the show with a fireside coziness that is
already sorely missed.
But TTW's loss is MAQ's gain. This past January, Bob Sirott signed on
as weekend anchor on Channel 5. In an effort to help make the lives of
the decision-makers at WMAQ just a little easier, here's what they
should do with Bob Sirott:
Let him bring back his late, lamented "Friday Night Show," a
half-hour, long-form interview with a notable celeb with local ties.
This is perfect late-late-night fare, sort of what Bob Costas used to
do on a national level. And it's what Sirott does best. Along with his
end-of-newscast "One More Thing" commentaries which leads to, well,
one more thing:
Move Sirott off the anchor desk for his tight little commentaries so
the news team isn't just sitting there with their hands between their
legs. Take it to his desk circa early-eighties Walter "Skippy"
Jacobson. Hire Tribune senior staffer Rick Kogan for set design. Let
him
come in and smoke a couple hundred cigarettes, throw some papers
around,
fill a couple tumblers with whiskey and you've got a real Chicago
journalist--shirtsleeves rolled up, tie-loosened, telling it like it
is.
Advice for the Tribune:
Enough of Red Eye. I'm a media whore and I never once bought this rag
when it was for sale and don't even open the box now that it's free.
In
fact, the only time I can recall seeing anybody reading this thing is
when they picked it up off the piss-slicked floor of a CTA elevated
train to while away the time between stops. This is some serious waste
of paper, folks. And the content is an affront even to the
frat-boy/sorority-sister-turned-young-professional target
demographic--even if they're just looking for the latest scoop on
Bradgelina. Psst... Hey Sneed:
To wit, stop it with the annoying colloquialisms! Advice for Joe Ahern, President and General Manager of WBBM-TV,
Channel 2:
After captaining Channel 7 from 1985 to 1997 and leading the station
to the top of the local news ratings heap, it appeared that President
and General Manager Joe Ahern had the Midas touch. So when Ahern signed
on under the same title with Channel 2 in 2002, it remained to be seen
if he could work his magic twice. Ahern quickly went on a spending
spree, luring over such high-profile talking heads as Rosanne Tellez,
Randy Salerno and the coup de main, Diann Burns from Channel 7,
who was promptly signed to a Powerball-sized contract. Ahern added an
emphasis on community visibility, mandating that anchors and reporters
start riding on more parade floats, and that they play a more active
role in the city they are covering.
All this has lead to a gentle upswing in ratings for the first time
in god-knows-how-long for CBS 2. Throw in strong newscast lead-in
programming and Channel 2 (or "the Deuce" as Bill Kurtis used to call
it) is actually edging out of the bottom of the ratings dumper--a
fetid
location it has called home for years.
But there's one thing still missing. And so, some advice for the man
with the Midas touch: Find some way to cultivate actual chemistry
between your news teams. And do it fast. Right now all the newscasts
come off like skunked beer, flat and mildly putrid. Allow some
personalities to shine. Do these people even know each other? It
doesn't
feel like it. Think Matt and Katie and Ann and Al. Send the morning
team
off to do live neighborhood remote broadcasts from all around the city.
Get them out there together. Make Antonio and Diann appear side by
side
as often as humanly possible at community events. These two need to
spend some off-camera time fostering a real relationship. Advice for would-be radio station owners:
In the 1920s, Chicago was the epicenter for jazz music. Many of the
great artists flocked here to perform, to record, to establish their
names forever. So why don't we have a real 24-hour jazz station? All
apologies to the legion of Kenny G fans, but WNUA just doesn't blow my
alto. I know, I know, the corporate-media giants will tell you that
jazz
doesn't make money. Who cares? Someone needs to remind the suits of
the
world that money follows passion. A jazz station will thrive in
Chicago,
trust me. Just hire WBEZ jazz purists Richard Steele and Dick Buckley
and the Windy City will, once again, be the center of it all. In the end, perhaps this La-Z-Boy tip sheet for local media poobahs
is too-little-too-late wisdom for an archaic breed doomed, many pundits
would say, to the fate of the dinosaurs. After all, newspaper
readership
is down (paid weekday readership is down by 2.6 percent according to a
November 2005 report by the Audit Bureau of Circulations). So are the
numbers for local television news. With the addition of satellite
radio,
the proliferation of cable news networks, along with the
ever-multiplying number of Internet outlets, mass media could well be
spread too thin and on the verge of a massive implosion.
But I think not. Instead, I believe the longevity of the Chicago
media landscape rests with a backward, nostalgic glance to yesterday
when things were less complicated, and the media was comprised of
characters who often exuded a warmth and gave a sense of connection to
their audience. The future might just well rest in the past. And one
thing is for certain when it comes to tomorrow's local media milieu:
I'll be watching.
And, ten, twenty, even fifty years from now, Linda Yu will be there,
too.
Also by Sam Weller Coming of Age
Waiting game
KID ROCK
FEEL THE FORCE
DEAR JOHN
CHEESE WHIZ
ALEX ROSS' FAVES
MAN OF STEEL
THE BATTLE OF MIDWAY
WORD ROOTS: FIRST SPARK
AN OLD PEANUT
AUTHOR VISIT
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