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![]() Total CHAos Guerilla marketing in public housing
"Are tourists more important than the poor?" Mayor Daley asks a few
pedestrians waiting for the CTA. Dan McLean, president of MCL, asks "Do
developers deserve a tax break more than you?"
Of course, Daley and McLean didn't literally ask these preposterous
head-scratchers, but CHAos, a new marketing campaign on the offensive
that launched last week and has its sights set on the Chicago Housing
Authority, has splattered pictures of the public figures on billboards,
newspapers and public transit spouting such offensive blurbs.
CHAos mimics the Chicago Housing Authority's Leo Burnett-created
marketing campaign that began last year, which proclaimed the new face
of "CHAnge" with a "Plan for Transformation" that would reshape
Chicago's public housing. And by reshape, they meant tear down all of
the CHA's high-rise public housing units--14,000 buildings in all--which
the CHAos campaign says would ultimately displace more than 20,000
residents.
The CHAos website, www.chicagohousingauthority.net (cleverly titled,
as the real Chicago Housing Authority finds its home at
www.thecha.org), poses the question: "How many units of Lincoln Park
housing would be demolished if the plan for transformation took place
there?" The CHAos campaign claims that the CHA has done very little in
the way of change--and that public housing residents remain at the
bottom of city officials' lists.
"Do money and politics mix?" asks CHA CEO Terry Peterson. No
response, as of press time, from the Chicago Housing Authority.
Also by Jamie Murnane Intercity Rivalry
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'Do it
The Naked City
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