Brian Hieggelke

"Many of you have asked me why I chose to do that ad for Burger King. It was very seriously thought-through, and here is my reasoning in a nutshell: I decided that it's time for those of us in the healthy food/sustainable food movement to applaud any positive steps we see in the behemoth quick-service restaurant chains."

--Rick Bayless, on the Frontera Kitchens web site

As longtime fans of both ends of the high-low aesthetic in American cuisine, we're looking forward to more haute cuisine honchos taking on the hotdog set. We hear a few more endorsement deals are just a crossed-t away from done.

Charlie Trotter

Signed on to endorse the new Kobe beef hamburgers at White Castle on the condition that he can describe them as a "symphony of sliders"

Jean Joho

Will launch the "artisanal French Fries movement" for McDonald's in a bid to heal the two-sided rift between his homeland and the United States of Grande Royales

Gale Gand

Designed an over-the-top dessert for Baker's Square to be called Not-So-Humble Pie

James Cantalupo

Signed deal to offer Trotter's to Go in his 30,000 stores worldwide; will replace the McRib

Arun Sampanthavivat

Has undertaken spokesman role for new, improved La Choy grocery store line; ad agency says most Americans won't know that he isn't Chinese anyway

Paul Kahan

Will be co-starring with Jared in a new series of Subway commercials where they go shopping at farmers markets for lettuce, tomato and American cheese

(2003-11-13)

Also by Brian Hieggelke

Mind games
An alternative take on Meg Stuart/Damaged Goods
(2003-10-16)

Spin Control
The readers of BPM magazine voted him America's favorite DJ earlier this year
(2003-09-17)

Big Nights
Inspired by erotically themed club nights on the West Coast, recent DePaul graduate Christian Banach decided Chicago needed a lascivious costume ball of its own.
(2003-07-02)

Spin Control
This night marks the launch of an ambitious new touring club night, one that brings the hedonistic character of clubbing even more front and center than usual.
(2003-06-25)

Oysy
(2003-06-04)

Spin Control
(2003-06-04)

Ryan's hope
(2003-05-28)

Fun house
(2003-05-14)

Leader of the pack
(2003-04-22)

Electro energy
(2003-04-15)

The S series
(2003-04-15)

Spin control
(2003-04-09)

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