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![]() Eye Exam Terra Firma
I've never set foot in the Terra Museum.
Not once, ever. I've had the occasion recently to discuss this
omission to my museum-going experience with several friends and
colleagues, and find that a hugely disproportionate number have never
visited the Terra. Why? Perhaps there's no single, pat answer. I find
that I know more about the museum through the reports of its infighting
and board foibles than its programming. Ever since founder Daniel J.
Terra passed away in 1996, the museum has been loudly drifting into
obscurity. As an institution founded to house the magnificent art
collection of Terra and to focus on showcasing American art, its purpose
had obviously become too unwieldy for its humble origins (it started in
a flower shop in Evanston). The decision to relocate the museum to its
present location on the Magnificent Mile was also an odd choice, as was
the decision to open its companion museum, the Musée d'Art Américain in
Giverny, France, while the parent museum was floundering so
spectacularly.
But this is all blood under the bridge, now that the museum has
announced it will close. The central question to ask in the context of
the museum's failure is about the value of the Terra's programming.
After all, what draws in sustaining crowds is the value of an
institution's help in educating its host community about its mission.
So, why was the programming so imperceptible to the community? Some
reports suggest simple naiveté on the part of the museum's founder.
After all, museums are not made viable merely as public monuments. My
sense of the Terra has been that it has long made the egregious error of
focusing too closely on a wooly individual vision rather than seeking
ways to educate the community as to that vision's farther-reaching
purpose.
Not that a long flirtation with retracting the founder's gift of the
museum to the community in order to relocate out-of-state didn't wound
its investment in that community as well. Clearly, it did. And, despite
the board's failure to reinvent the museum and the messy litigation that
ensued--litigation that ended only when the Illinois Attorney General
stepped in to adjudicate the matter--the museum's ultimate pratfall,
however, lay in its inability to distinguish itself. This unfortunate
fact made it unable to compete. As such, reducing the Terra to its role
as a grant-giving organization (the Terra Foundation currently runs the
museum) may eventually prove a more functional strategy. Though somewhat
coldly comforting, a significant portion of the collection that makes up
the Terra's legacy will be maintained and made available to the public
at the Art Institute. Yet, one can't help but wonder whether attempting
to answer the questions as to the Terra's philosophy, audience, and
objectives would have propelled it out of the toxicity of conflicting
intentions that came to define the museum's leadership.
Sadly ironic, then, is the fact that, concurrent with the news of the
Terra's closing, curators have announced a spectacular final program,
"Modern Matters," a sixteen-month series focusing on early modernism
in American art. By staging a series of exhibitions clearly updating the
connection between the museum's collection and its curatorial mission to
modern practice, the Terra signals with previously lacking potency its
relevance to the contemporary point of view. If only the Terra had
previously managed this well at addressing the modern dilemma that has
long plagued other museums--namely, the necessity of breaking with a
speciously fostered institutional isolation--this museum's role as an
asset to the city in its role as guardian of an important civic and
artistic mission may not have come to such an untimely end. Patrons of
the Terra and Chicago's art community as a whole will definitely be
worse off for its absence. Knocking Down the Walls
Threewalls, a new nonprofit art residency, exhibition and education
organization, hosts a benefit this Thursday to support its autumn
unveiling, with proceeds going toward "leasing a space and keeping the
lights on." Headed up by former Dayton, Ohio resident Jonathan Rhodes,
he explains that the purpose of the organization is to "make Chicago
more viable outside of academia for emerging artists. My sense is that
people come here for the schools, but leave because of the lack of an
energetic community to support their work." The benefit, taking place
in the first-floor exhibition space at 835 West Washington, marks the
opening of the organization's doors to curatorial proposals and
applications for residency.
Alluding to the three walls of standard exhibition cubicles, the
organization's goal is to provide broader support to working artists.
Through the residency program, artists will be provided space to create
their art and, through the curatorial projects, space to exhibit that
work at the end of their tenure. The organization will also provide
resources, such as printing, to artists selected for programming through
association with other local art groups. Rhodes notes that Threewalls
already functions collaboratively, with the silent-art-auction aspect of
the benefit curated with assistance from local art groups 1R Gallery,
MULE and Hixson/Dillon. The Terra Museum of American Art is still located at 664 North
Michigan, (312) 664-3939. Threewalls benefit, July 24, 6-10pm at 835
West Washington, first floor, (312)209-3241.
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