|
APARTMENT GUIDE: BULL MARKET
In troubled financial times, renters are finally getting a break Alexis Grund, Elaine Richardson
Summer againprime moving season as everyone tries to get settled
before winter. And while you're not completely happy with your
apartment and might usually consider moving, perhaps this year you've
decided to stay put.
You wouldn't be alone. General economic uncertaintycoupled with
the sneaking suspicion that things aren't really improvinghas
kept a number of people in place. And many post-collegiates, who
normally would have been hunting for their first apartment, have moved
home to camp out with the parents while they try to put some money aside
for the rainy day that hasn't seemed to dry up since September 11.
Even so, this may be the best time in the past several years to find a
Chicago apartment. Landlords, also feeling the economic bite, are
heading into winter with empty units, and are resorting to unheard-of
measures (in Chicago, anyway) to get you moved in and paying rent. "The
market has shifted from a landlord's market to more of a renter's
market. A lot of people are staying put with very little or no rent
increase, as landlords try to hold on to everyone they can," says
Maurice Ortiz, marketing director for Apartment People, a free search
service with locations in Evanston and Lakeview.
"We are seeing some landlords offer amazing incentives to attract
prospective renters. Everything from two free months rent and free
parking, to free gift certificatesone place is offering a $1500
Crate and Barrel gift certificate if you sign a two-year leaseand
lower security deposits; renters are finally getting a break," Ortiz
says. "It's very unusual."
Eventually the market will shift back to normal but, Ortiz says, for now
"a lot of people are choosing to move to take advantage of the
incentives." And then there's the increased availability. With the
influx of out-of-town corporate types significantly downOrtiz says
last year Apartment People moved ten to twelve new Motorola employees
every month, now it's down to one or twoand younger people moving
home, there's more out there. Add to that the burgeoning market of new
construction and conversion to condominiums, which was supposed to
significantly contract the rental market. Now, Ortiz says, many people
who purchased condos to sell are finding themselves stuck with something
they can only rent, which means there are more than the usual number of
condo rentals available as well. "We're getting rentals in a lot of
buildings where we never used to have rentals," he says. "In some
condo buildings we're seeing twenty, thirty, forty rental units. You
can get into any building you want."
But don't fool yourself into thinking that just because apartments are
easier to find, it means inexpensive-yet-wonderful apartments are easy
to find. The economic downtown is causing people to think twice about
plunking down for luxury. "People are reconsidering what they spend on
rent these days," Ortiz says, "A lot of people are getting roommates
or even living at home to save money. The segments of the market being
hit now are high-end rentals, fifteen-hundred-and-up one bedrooms,
two-thousand-and-up two bedrooms. Even people who can afford to pay that
are thinking again."
Overall, though, many things are the sameChicago is still among
the top-ten-most-expensive housing markets in the country. "None of
that has changed," Ortiz says. "It may take another six-to-twelve
months, but the market will shift back to normal."
Does that mean everyone enjoying the break of a two-to-three percent
rent increase this year can expect to see whopping increases next year?
Probably not, Ortiz says. "I don't think the landlords are going to be
able to come back and raise the rent ten or twelve percent next year,"
he says. Most people, faced with that increase, would just move. "A lot
of landlords are just going to have to deal with losses like any other
companies."
And Chicago's most popular areas to rent still remain the same.
"Lincoln Park, Lakeview, and Bucktown are still the three most popular
locations people look," Ortiz says, "but this year we are seeing more
people moving to the West Loop and South Loop areas, where massive
amounts of affordable new construction properties are being built. We
have also seen an increase of interest in the North Side in
neighborhoods such as Andersonville with its great area and slightly
cheaper rents."
As far as making the transition from apartment to apartment a smooth
one, Ortiz encourages renters to know what they want and what they're
willing to pay for. And to be willing to sign on the spot for a place
they like. "If you see an apartment you like grab it because chances
are if you come back, it will be gone," he says, noting that this means
coming prepared to fill out an application (see accompanying story).
However, this doesn't mean you shouldn't exercise caution in the
rental process. After all, you're choosing a place to live, which means
you need to understand the dynamic of the neighborhood and the building
to know whether it's something you can live with. You should also check
out the crime factorvisit the Citizen ICAM on the City of Chicago
homepage to punch in an address and see reported crime activity in the
surrounding area (http://12.17.79.6/). It also means checking out the
reputation of your landlord to see what you can expect and to find out
whether you want to rent from them. But Ortiz recommends doing this
before you go. "Often we get people who come back and we have to tell
them it's already rented."
|