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![]() AMERICAN ICONS How Hollywood shapes our visions of woman
For better or for worse, Hollywood shapes our visions of womanhood.
The carefully negotiated celebrity-mongering that constitutes most
American magazines' cover material is just today's version of a
timeworn tradition--the careful manipulation of public images. Both
fashion models and newsworthy subjects have been pushed aside in favor
of the movie-star juggernaut. Nevertheless, today's cover girl is
likely tomorrow's trivia question. Which makes the iconic status of
certain stars of bygone times even more impressive. Movies loaded with
contemporary cultural cachet like "Amelie" openly reference the likes
of Audrey Hepburn. Mention John Wayne, Grace Kelly, Greta Garbo
and
a
distinct image appears, even if you can't name a in which they
starred.
Why?
The truth is that Hollywood makes stars, but the public makes icons. But
we can't tell you why. However, when two Chicago cultural institutions
turned to the glamour days of Hollywood this month for material, we
couldn't resist the chance to reflect on the question. In doing so, we
sought a range of thoughts from those who don't fit the classic mold of
American beauty: non-whites, non-straights, non-thins, non-women. We'd
also like to hear yours. --Brian Hieggelke
The family's first VCR lumbered home in February 1984, just in
time
for
my eleventh birthday. And the first feature to grace the enormous
Hitachi (complete with a remote that attached to the front with a cord)
was Alfred Hitchcock's "To Catch a Thief."
Though I've seen it countless times since, the lingering memory from
that first viewing is the vision of Grace Kelly, regally blonde in
strapless blue (and later white) chiffon looking every inch a princess,
or, in this case, a wealthy heiress. And though it wouldn't occur until
much later that her cool blonde looks weren't really something a young
black woman could aspire to duplicate, Kelly's glamour, style and
elegance would forever set a somewhat unreachable standard for my view
of true fifties beauty.
Kelly and contemporary Audrey Hepburn (both actresses won Oscars during
the 1950s, though Hepburn's career would last much longer) continue to
leave an impression on upon contemporary culture that's unmatched in
the last half century. "I just couldn't help but notice how
often--more than anyone else I can think of--Grace Kelly and Audrey
Hepburn's names are evoked in magazines," says Barbara Scharres,
executive director of the Gene Siskel Film Center.
This month the Film Center celebrates the duo with a retrospective,
"Sophisticated Ladies," curated by Scharres and Marty Rubin, and
featuring eleven films (seven for Hepburn, five for Kelly) that showcase
the actresses' most enduring images.
"I was looking through fashion magazines--Elle, Vogue and others. In
every issue they made reference to Audrey Hepburn in ads, in copies of
articles," Scharres says of the series, which they began planning a
year ago. "It was fascinating to me. Aside from the substantial
personal accomplishments as performers, these stars seem to have an
image that lives apart from their film careers. Audrey and Grace live on
in some iconic way."
But the major question is, exactly how did these two particular
actresses become so immortal when many others have been sexier, more
talented or more beautiful. "Why them, as opposed to Lauren Bacall or
Rita Hayworth or Betty Grable or any of the others?" Scharres asks.
"There are dozens of female stars in American cinema, powerful
actresses, who captured the imagination of people over a decade and
whose performances live on, but they don't have the same kind of iconic
presence outside their careers as screen goddesses."
In part, Scharres says, the answer lies in the way women, not men,
reacted to the two actresses' images. "In a certain way these women
both created a model for American women at a particular time that still
has an influence. Neither of them was as idealized by men as they were
by women," she says. "Look at the way Grace Kelly's look and manner
was idealized by women at the time. And it's still the ultimate--not
just the look, but the whole package. And she wasn't the goddess men
were drooling over, it was the women who were drooling over her.
"But there's something more mythic than that and it has to do with
transformation," Scharres continues. "Audrey Hepburn's role in
'Funny Face'--she's transformed from someone mousy--if you could ever
call Audrey Hepburn mousy--a clerk in a bookstore. In 'Roman Holiday'
she's a princess. Even when she's out around town, she's still a
princess. By the time you get to 'My Fair Lady,' it's almost a parody
of the types of transformations she's gone through in her entire
career. And you're especially conscious of this in films like
'Breakfast at Tiffany's,' where she's essentially a call girl. At
the same time she's also this princess."
With Kelly, Scharres says, it's not about transformation, but about her
inherent regal quality and regal demeanor. "And the fact that she
became a princess in real life, it's life imitating art."
And the fact that Hepburn's image has endured, perhaps even more so
than Kelly's, may have less to do with her shorter career and more to
do with Hepburn's exceptional pacakaging. "We got a new Audrey Hepburn
still from one of the movies and we were looking at it and someone
commented, 'Look at those eyebrows,'" Scharres says. "She really
did not have a beautiful face--it was certainly a very striking face and
the makeup done for her at the time exaggerated the uniqueness of her
features--her image was very created. With Hepburn it has a lot to do
with her appearance of vulnerability, her projection of knowing
innocence."
But, if it were just packaging with either actress, they never would
have attained iconic status, Scharres says. It may well be that they
were the right image at the right time. "It has a lot to do with our
idealization of the fifties," she says. "Of course, the fifties
weren't all that wonderful, but this is an extraction of all that was
so wonderful about the fifties--the good times, the post-World War II
affluence. It was also a time--unlike now, when people wear sweats
anywhere--where even the average woman could aspire to own a cocktail
dress. These two actresses represented, and still represent, this
aspiration to elegance shared by ordinary women throughout North
America."
"Sophisticated Ladies" runs through June 6 at the Film Center, 164
North State. This week's features include "Dial M for Murder,"
"Funny Face,"
"Rear Window" and "Sabrina." See www.siskelfilmcenter.org for
descriptions and times.
See these other American Icons stories:
Also by Elaine Richardson FASHION AVENUE
TOTTERING TOWN
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