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![]() MONEY TALKS Seeing who shows up to MCW's "Meet a Rich Man" launch
There's an embarrassingly large sign outside the Drake Hotel's Fountain Room, a blow up of MCW Ltd.'s marketing campaign for their "exclusive matchmaking service" proclaiming "YOUR MOTHER ALWAYS SAID IT IS JUST AS EASY TO MARRY A RICH MAN AS IT IS TO MARRY A POOR ONE. LISTEN TO HER." And while that might have sounded nice in "Gentlemen Prefer Blondes," this sign might as well say "mercenary women in here" for all the incredulous looks passersby keep sending into the room. This launch party for MCW's new, soon-to-be nationwide matchmaking service for "successful men and distinctive women" (successful equals well off; distinctive equals beautiful) is more like a waiver/photo event. First order of businesssign a waiver that, among other things, lets you know that this service makes no guarantees about a "client's character, suitability, sanity, stability, safety, attractiveness, or anything else." The attendees, even those taking it seriously, seem a little unnerved. "Well, what's sanity?" one woman remarks dryly as she signs on the dotted line. Indeed. Second order of business: Visit the provided makeup artist/stylist and professional photographer to get your photo done for a "portfolio" to be perused by the service's rich guy clients. They pay for a year's worth of unlimited dates with MCW's portfolio, while the women pay nothing but get a crack at someone who can provide them "with the lifestyle they want." A voluptuous woman seats herself for the photographer, holding up a sign with her name on it in front of her breasts. The photographer asks her to move it down a little. " Of course," she laughs, fortified by the free glass of crummy champagne. "We want them to see the wares." Time to go home. Also by Elaine Richardson HOT AIR
RITE OF PASSAGE
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ON THE HUNT
BE PREPARED
CRIMEWATCH
RUN FOR THE BORDER
WHAT TO PAY
CAT POWER
SUMMER DELIGHTS
THE CHICKS OF CAMELOT
HOT AIR
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