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![]() FACE OFF Newcity compares Chicago's bookselling giants
You're riding the El and you notice someone poring intently over the pages of a book, oblivious to the lurching motion of the train and the digital warmth of the electric conductor. What's the first thing you do? Sneak a look at the book's title, of course, because even though you can't always judge a book by its cover, you can certainly judge the reader by his book. But what about where that book came from? What does it say about your fellow passenger when he pulls his literary findings out of a blue and white Borders bag as opposed to a green and white bag issued by Barnes & Noble? We decided to conduct a highly unscientific comparison of each store's busiest locations, Barnes & Noble's at Webster Place and the Borders on Michigan, to uncover the ways these motherships call their people home. Atmosphere Borders is a hive of high-energy activity, where people reaching for the same title discuss its author, openly flirt with other book lovers or enjoy a cup of coffee while flipping through glossy magazines. Borderswith its candy-colored walls, paging system constantly urging employees to the registers and booksellers dressed like comfortable, bespectacled hobosis chaotic and disorienting in all the best possible ways, like a crowded coffee house that happens to sell books. Avid readers are notorious for thriving in seclusion, and Borders reminds us that readers can also be wonderfully social creatures. Selection To its credit, Borders' has a curiously large selection of remainder titles, as well as a healthy, well-organized science-fiction/fantasy section. The store also has space directly above its wall shelves where overstock can be clearly viewed. Barnes & Nobles' boasts an impressive selection of remainders as well, but some of them are displayed on a table in the store's entry vestibule, which gives them a discarded, cheap feeling. Look for a thoughtful display of staff recommendations near the new title shelves that reflect the booksellers' honest opinions, and not just what is crowding the overstock shelves. Services As for book discussion groups, the store hosts several monthly groups with a focus on African-American, gay and spiritual writing, as well as a children's story hour. The B&N at Webster Place may not always attract the literary glitterati, but they make up for that with their impressive book club offerings. There is the Mother & Daughter group, for girls 11-14 and their moms; The Next Chapter group, for expectant mothers; a Teen Classics group (ages 12-16); a Women's Web group (books about the Internet and business); a science fiction group; a group for boys (ages 8-12); and a group for singles. Customer Service The staff at Barnes & Noble is polite and amiable in a reserved, college-professor kind of way. The booksellers are confident, experienced, top-notch employees, who don't look like they spend their spare time in a band. They, in fact, look like readers who spend every free moment taking advantage of the store's in-house discount. And at Barnes & Noble, I actually have been asked if I needed help on the sales floor. After a cursory look at both stores, I realize that, together, they remind me of two elderly aunts who sometimes irritate you, sometimes surprise you, usually comfort you and always have a good story to tell. It would be impossible to choose a favorite, so we won't. It's enough to know that the aunties serve you well, and will continue to, each in their own unique, lovable manner. Also by Tony Peregrin OH RIKKI
LAVENDER HAZE
GREAT SEXPECTATIONS
COLD COMFORT
BROTHER'S KEEPER
GOLDEN NUGGET
BLOODLETTING
GAY CHICAGO
MANIFEST "DENSITY"
TRUTH ACHE
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